Amplify Aids Social Media Monetization with Semantic Technology
|Running Time: 285 seconds
||Published: 2011-01-25 04:36:26
Amplify, which provides Natural Language Processing solutions for customers who want to understand and better target advertising to online content, announced its first big U.S. partnership with social Media ad targeting firm Lotame, CEO Mark Redgrave told Andy at the AlwaysOn conference last month. "We are simply intercepting content in social media properties that are part of that network," he says.
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