Abe McCallum Talks About ClikThrough
|Running Time: 215 seconds
||Published: 2011-01-17 04:54:41
The idea of clicking on a sweater your favorite TV character is wearing has long been held out as a promised land of interactivity. Now, the two-year-old interactive video startup ClikThrough said its technology is enticing Web users to watch videos longer by giving that very option: The average user clicks at least four times in a video that has ClikThrough-enabled with hotspotting technology.
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