Tremor's Andy Tu on the Rise in Online Video Ads Consumption
The number of online video ads viewed in November was 5.4 billion, making ads 15 percent of all videos views, up 25 percent since June according to the most recent numbers from comScore.While many of those ads were serviced by big publishers including Microsoft, AOL and Google, nearly half were served by video ad networks such as Tremor Media, Adap.tv, Brightroll, YuMe, BBE and several others.Tremor was the biggest player, serving some 477 million ads in November, comScore reports.
Running time: 299 seconds
Questioning the Necessity of Net Neutrality Rules Advocates say that "Net Neutrality" will "save the Internet". But does the Internet need saving? Net Neutrality is a proposed set of regulatory powers that would grant the Federal Communications Commission (FCC) the ability to control how Internet service providers (ISPs) package their services.
Running time: 242 seconds
Blip.tv Readies HTML5 as Its Standard Player While most of the the major video sites and online video players are providing HTML5 support, primarily for Apple iOS devices, Blip.tv is going to adopt HTML5 as its standard player for the Web and other platforms, says Justin Day, co-founder and CTO in this interview with Beet.TV Day says that HTML5, which runs within the browser without a Flash plug-in, runs "faster." Although no date is set for shift to HTML5, Day told me that it will likely take place in Q1 of 2011.
Running time: 394 seconds
MTV's Original Video Programming for Mobile Devices The proliferation of smart wireless devices is creating a need for original content and MTV will be producing original entertainment for the emerging medium says Dermot McCormack, EVP for Digital at MTV Networks in this interview with Beet.TV McCormack didn't provide specifics but says that MTV will re-purpose existing video and create new content in 2011.
Running time: 99 seconds
Run YouTube With Your Keyboard If you're a keyboard shortcut lover who can't get enough of YouTube? Patrick shows you a few simple keyboard shortcuts that will make your life easier on today's Tekzilla Daily.
Running time: 70 seconds
Facebook Toolbar For Firefox Spend so much time on Facebook that you wish you could embed their framework right in your browser? Now you can, with Facebook Toolbar! Patrick shows you how it works on today's Tekzilla Daily.
Running time: 92 seconds
Dominant Enterprise Management System for Facebook In their efforts to establish a presence on Facebook, eight-of-ten of the world's biggest brands, including Coca Cola, P&G, Unilever are now using an enterprise solution from New York-based Buddy Media, CEO Mike Lazerow said in this interview with Beet.TV. The company does not serve ads into Facebook, it provides a content management system for marketers to manage their brands on the social network.
Running time: 492 seconds
CBS News Strong Online Traffic Numbers CBS News, long a major presence on television, has had a modest online presence, widely trailing industry online news giants MSNBC.com and CNN.com - as well the websites of ABC News, Fox News and the BBC. But this appears to be changing as CBSNews.com has registered over 19 million unique visitors in November, besting ABC News, Fox News and the BBC in traffic, according to the latest numbers from comScore. According to comScore, traffic to CBSNews.com has increased 29 percent since March.
Running time: 544 seconds
Instant Zoom Your Social Network Photos Love browsing photos on Flickr or Facebook but dont want to launch a new page just to view it full-size? On today's Tekzilla Daily, Veronica shows you Thumbnail Zoom, which displays the full photo without opening a new tab.
Running time: 81 seconds
SB Nation Claims 100 Million Monthly Views SB Nation, a network of nearly 300 micro blogs about professional sports teams in the U.S. and Canada, has reached 100 million page views per month, making it the fastest growing, and one of the largest sports sites, says CEO Jim Bankoff.
in this interview with Beet.TVLast month the Washington, DC-based company closed a new series C
venture round lead by Khosla Ventures.
Running time: 186 seconds
Verizon FiOS Develops an Ultra Fast 10GB Per House Connection Earlier this month, Verizon FiOS announced a big increase in connection speed to 150 MB down and 35 MB up for all of its 12.5 million U.S. subscribers. With the fibers in place, the company is working on far faster speeds of 10GB up and down per house, says Joe Abeault, Director of Consumer Product Development, in this interview with Beet.TV. The ultra fast connection is operational in the lab and won't be available in homes for a "few years" he says. Why so much speed?
Running time: 202 seconds
Pando CEO Robert Levitan on P2P as a Tool for Video Content Delivery Robert Levitan, chairman and founder of Pando Networks, a P2P distribution company with 30 million installs and major clients including NBC, says that P2P is an essential tool in video content delivery, and he says it can save publishers up to 75 percent of delivery costs. He says the inherent limits in the public Internet makes P2P adoption important and essential for live streaming of major events.
Running time: 222 seconds
Steve Robinson on Pre-Roll Ads You Can Fast Forward In clever piece of technology, the Los Angeles-based software firm Panache created an ad solution which allows visitors to fast forward, sort of.
Although the ad goes much faster, the images and super fast sound track provide the commercial message.
We spoke with Panache CEO Steve Robinson about the new format and how it actively engages viewers.
Running time: 162 seconds
Ran Harnevo on How 5Min Reached comScore's Top 10 5Min, a small start-up with offices in New York and Israel, backed by Spark Capital, landed the number 10 in spot as most viewed video video property as measured by uniques, according to numbers released by comScore. comScore reported that 5Min had over 30 million uniques in December, just behind the Turner network. Although 5Min has been called a how-to site, often compared to Howcast, Videojug and others, it is mainly a video syndication site.
Running time: 301 seconds
DigiMeld's Alex Mashinsky on Film Broadcasting Online
Video streaming solution DigiMeld will broadcast PublicScope Film's "The Third Jihad" online at 2 p.m. today, at the same time as the film's theatrical release, the company announced. I interviewed DigiMeld Executive Chairman Alex Mashisky last week about how the company's recent launch of SuperStream grid streaming technology, which allows online video to reach large audiences in real time and will help the Internet to replace cable TV, he says.
Running time: 229 seconds
Dave Gruber on Adobe's Authoring Tools for Business Having dominated rich media design, Adobe is bringing its development and design tools to business applications. Companies including SAP are using Flash to create apps.
Adobe's Dave Gruber came by Beet.TV to explain the importance of this development.
Running time: 222 seconds
See if An Electric Car Right For You Tempted to get an electric or hybrid car but don't know if the savings are worth it? Try out this Electric Car Calculator to find out on today's Tekzilla Daily.
Running time: 115 seconds
W3C's Le Hegaret on the Rise of Google's WebM Video Codec With its acquisition of ON2 and its video codec VP8, Google is seeking to establish a unified, industry-wide codec for publishers to create HTML5 video.
Google's effort is called the WebM Project. It involves several industry hardware and software companies including Adobe.
Philippe Le Hegaret, who heads the video standards group for the W3C, said that while a standard around one codec for HTML5 is not yet settled, he sees "potential" with WebM.
Running time: 231 seconds