How Author Videos Drive Traffic and Build Buzz Alice Schroeder's biography "The Snowball: Warren Buffett and the Business of Life," released September 29, became an immediate bestseller. PR firm CJP Communications recently launched the first two segments of an eight-part online documentary series it produced, "Shaping the Snowball: Alice Schroeder and the Oracle of Omaha", to give a behind-the-scenes look at the making of the book and put their client, Schroeder, in the spotlight.
Running time: 202 seconds
Firefly Video's Interactive Video Site Takeovers Firefly Video, a sister company of Tribal Fusion, has been getting traction with an interactive video takeover product for marketer including Hyundai. CEO Donnovan Andrews has more.
Running time: 268 seconds
Behind the Blog with Amanda Congdon and Mario Librandi Pioneering video blogger Amanda Congdon has a new show, producer, studio/backer and her own production facility in Venice, California. Last week in Los Angeles, I caught up with her and her producer Mario Librandi for update on Amanda's new show "Sometimesdaily" along with some pointers about video bloggging.
Running time: 210 seconds
Hunter Walk on User Generated Content Monetization I caught up with Hunter Walk, a key executive at Google Video who had previously run Google's AdSense. My visit coincided with the launch of the new EepyBird exploding Diet Coke bottles. Fun clip and quite popular with 1.6 million views, but what does it mean? Well, it marks the first step by Google in helping small video producers monetize content by inserting advertising into clips.
Running time: 121 seconds
Mike Davidson on Newsvine's Social News Platform People-powered news site Newsvine has seen enormous growth since its acquisition by msnbc.com in October of last year, receiving 963 percent more registrations and 269 percent more unique visitors, msnbc.com has told Beet.TV. I interviewed CEO Mike Davidson about the Seattle-based social news platform at the Omma Global conference last month. Newsvine aggregates stories from both large media organizations and individual contributors around the world and lets members vote for the stories.
Running time: 190 seconds
Metacafe Launches Video Editing Tools for User-Generated Mashups Universal Studios' ad campaign for the upcoming "Heroes: Season 2" DVD, launched on Metacafe today, brings collaborative commercial mashups to the online video space. Viewers can use Kaltura's collaborative editing tools on the Metacafe Heroes 2 channel to remix videos and create their own "Heroes moments."This campaign is the first of its kind in the online video space and could turn out to be a successful way to monetize short-form video.
Running time: 84 seconds
Verizon Wireless Plans 4G Rollout in 30 Markets Wireless giant Verizon is preparing its network to launch 4G technology in 20 to 30 markets in 2010, the company's spokesman John Johnson told Beet.TV at the D: All Things Digital conference. 4G is the next-generation of wireless technology that should support better multimedia and video streaming on cell phones. Verizon's goal is to generate more usage of broadcast TV and personalized video with the 4G rollout, Johnson told us.
Running time: 105 seconds
Live From Baghdad Grabs Best Vlog at the Vloggies I was in San Francisco last night for the first annual vlogggies awards. It was a terrific turnout. Some great vlogs and services were honored. The best vlog went to Alive in Baghdad. I caught up with Brian Conley who has established a network of video bloggers in Iraq and has developed an editing and distribution content for unique content from the war-torn nation. This is a very different style of journalism. Congrats. Tom Foremski also ha
Running time: 147 seconds
National Geographic Drives Traffic with User-Generated Content User-generated content plays a central role in National Geographic's dynamic multimedia platform, Senior VP for online content development Rob Covey told me at the Omma Global conference last month. Users can now share their own videos on the user-generated video hub Everyday Explorers, built with online community builder KickApps and recently launched in beta.Covey gave a presentation at the conference about how National Geographic is successfully adapting to the digital world.
Running time: 138 seconds
Why Microsoft's Bing Matters Bing, the new Microsoft search engine debuted here yesterday, is different. What impressed me most is how Bing creates rich, well organized environments to research, find entertainment and to buy things. If owned an e-commerce site, or entertainment destination site, I would find this very threatening. I think it's a big deal. So why is Bing different and will it succeed?
Running time: 237 seconds
Nicholas Butterworth on Going Beyond Ads for Video Monetization Nicholas Butterworth has launched a pioneering special-interest broadband programming and distribution company in Diversion Media and its Tavelisitic and SnowVision channels. He's broken quite a lot of ground in his former job as head of MTV's interactive operations. Nicholas shares his views on how independent content companies can succeed with advertising and the careful integration of sponsor messages into the programming.
Running time: 261 seconds
Sean Behr on Adap.TV's Ad Platform for Revenue Share In May we covered the launch of Adap.tv, a new company that has developed a technology to insert overly ads onto streaming video clips. It's akin to the banners you see running at the bottom of a news or sports TV program, although the ads don't stay in place throughout the entire clip. An example is below. These overlays are not intrusive and they provide a hyplerlink where users can click onto a sponsor and then come back to the clip.
Running time: 97 seconds
Nick Troiano on Maven's Video Publishing Solutions We've been impressed with Maven Networks, the Boston-based company that provides video publishing and content management platform for larger content video producers including Hearst Magazines, TV Guide and 20th Century Fox. Today, it inked a deal with a big Canadian producer of broadband content. Maven is providing a two part solution: one for a publisher's player, and the other a syndication platform. I think the syndication platform is very exciting.
Running time: 189 seconds
EMarketer Analyst David Hallerman on Video Ad Content on YouTube eMarketer senior analyst David Hallerman is skeptical of the pre-deal statements from YouTube executives that the site will not insert videos into the clips. Right now, advertising on YouTube is banner and text advertising. Whether video ads will be inserted remains to be seen, but David believes that Google made the acquisition to maximize the advertising opportunity of the YouTube world. He has a vision of how this might work. He says that inserting consumer brand advertising into homemad
Running time: 129 seconds
Steve Sklepowich on NBC's DRM with Microsoft Silverlight Online viewers of the Summer Olympics, will need to download a small plug-in to their computers to watch some 2200 hours of live and on-demand video coverage from Beijing. The Web application is called Silverlight. It was introduced last year by Microsoft. To check it out, you might want to watch a baseball game this weekend on on MLB.com. For NBC and the International Olympic Committee, the issue of piracy of the online video coverage is considerable concern.
Running time: 131 seconds
ImageSpan's Iain Scholnick on Video Content Rights Management Tools ImageSpan, a Sausalito-based start-up which provides rights management and payment systems for online video publishers, has received angel funding from top angel investors Alan Patricof and his new venture fund, Greycroft Partners, along with Ron Conway’s Angel Investors. VentureBeat reported this today, adding that the amount of the angel round was not disclosed.For publishers large and small, the need for proper rights management and payment continues to be of increasing importance.
Running time: 160 seconds
Tom Tague on Thomson Reuters' Metadata Generation Service Thomson Reuters announced commercial options for its sophisticated metadata generation service Open Calais at the EmTech conference last week. Andy interviewed Tom Tague, Vice President of Solutions for Thomson Reuters, about the service and its implications for the semantic web. Both commercial and non-commercial publishers will be able to continue using the service for free up to 40,000 times a day, "which is a lot of documents," Tague says.
Running time: 256 seconds
Technorati's Peter Hirshberg says Mainstream Media Is Moving to Video Peter Hirshberg, Executive Vice President of Technorati, the leading blog search engine, currently tracking over 36.7 million sites, sounds off on the move of traditional newspapers, like the Washington Post and the New York Times, towards cultivating an online presence, including the use of video. It will certainly be interesting to see what light the AP Online Video Network brings to the changing fortunes of the newspaper world.
Running time: 97 seconds
Gannon Hall on Kyte's Appeal to Consumer Brands How far has the online video business expanded beyond its entertainment roots? So far that the secretary general of NATO is keeping a video blog to stay connected with member countries...
Running time: 381 seconds
Peer39's Amiad Solomon on Contextual Advertising Growth in the Downturn Offline advertising may be hurting, but at the AlwaysOn conference last week, online advertisers--especially those with performance-based models--were still reporting positive growth, including semantic advertising company Peer39, one of the OnMedia 100. Peer39's technology reads the context of an entire page rather than individual words to deliver accurately targeted advertising. The company acquired the inventors of Google AdSense and talent from Tacoda for their team.
Running time: 179 seconds
Soraya Darabi on Foodspotting Winning Apple App of the Year Foodspotting, the San Francisco-based social media site for sharing photos of food dishes, has raised its first venture round of $3 million, according to Liz Gannes at All Things Digital. Last month, we interviewed co-founder Soraya Darabi.
Running time: 75 seconds
Top Sites to Sell Your Stuff AOL advisor Latoya Drake showed Chris Wragge how to get the most money from your old clothing and electronics that are lying around your house.
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Richard Glosser on CondeNet's New Media Offerings CondeNet, the online division of the magazine company Conde Nast, is making a big push in creating video on its several themed portals. It has doubled the amount of video clips produces this year over last, and the pace is going to pick-up with an ambitious program to build out travel videos of world destinations on the company's Concierge.com site. Richard Glosser, executive director of emerging media at CondeNet visited the Beet.TV studios yesterday to explain the plans. The company has h
Running time: 125 seconds
Philip Rosedale on Online Video in Second Life
I was on the Stanford campus yesterday at the AlwaysOn conference where I met Philip Rosedale, founder and CEO of Linden Lab, the creator of Second Life, the vast virtual world. Philip told me that Second Life provides functionalities to post video to virtual movie screens and television sets. He said there is some video up and he expects to see much more. We've found some examples of that in the Apple iTunes area.
Running time: 141 seconds