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It's Time for Businesses to Act More Human
It's Time for Businesses to Act More Human L2 - The Morgan Library On November 5, L2 and NYU Stern hosted its second-annual Innovation Forum at The Morgan Library in New York City. The full-day event addressed innovation in digital marketing and implications for prestige brands.L2 Forums are the largest gatherings of prestige professionals in North America. Forums draw C-level executives and top marketing and digital talent from prestige brands; leading agencies, media, and technolo
Running time: 121 seconds
People Not Products: The Rise of the Everyday Tastemaker
People Not Products: The Rise of the Everyday Tastemaker L2 - The Morgan Library On November 5, L2 and NYU Stern hosted its second-annual Innovation Forum at The Morgan Library in New York City. The full-day event addressed innovation in digital marketing and implications for prestige brands.L2 Forums are the largest gatherings of prestige professionals in North America.
Running time: 175 seconds
Fashion Brands: The Dos and Don'ts of Contacting a Blogger
Fashion Brands: The Dos a Don'ts of Contacting a Blogger L2 - The Morgan Library On November 5, L2 and NYU Stern hosted its second-annual Innovation Forum at The Morgan Library in New York City. The full-day event addressed innovation in digital marketing and implications for prestige brands.L2 Forums are the largest gatherings of prestige professionals in North America.
Running time: 165 seconds
Facebook as the New Political Pollster
Is Facebook the New Political Pollster? L2 - The Morgan Library On November 5, L2 and NYU Stern hosted its second-annual Innovation Forum at The Morgan Library in New York City. The full-day event addressed innovation in digital marketing and implications for prestige brands.L2 Forums are the largest gatherings of prestige professionals in North America.
Running time: 56 seconds
The Evolution of an Idea
The Medici Effect: If At First You Don't Succeed... L2 - The Morgan Library On November 5, L2 and NYU Stern hosted its second-annual Innovation Forum at The Morgan Library in New York City. The full-day event addressed innovation in digital marketing and implications for prestige brands.L2 Forums are the largest gatherings of prestige professionals in North America. Forums draw C-level executives and top marketing and digital talent from prestige brands; leading agencies, media, and technology f
Running time: 201 seconds
Bigger Isn't Better: Why Premium Is the New Luxury
Bigger Isn't Better: Why 'Premium' Is the New 'Luxury' L2 - The Morgan Library On November 5, L2 and NYU Stern hosted its second-annual Innovation Forum at The Morgan Library in New York City. The full-day event addressed innovation in digital marketing and implications for prestige brands.L2 Forums are the largest gatherings of prestige professionals in North America. Forums draw C-level executives and top marketing and digital talent from prestige brands; leading agencies, media, and technolog
Running time: 104 seconds
Customer Centricity: Unlocking the Online Apparel Market
Customer Centricity: Unlocking the Online Apparel Market L2 - The Morgan Library On November 5, L2 and NYU Stern hosted its second-annual Innovation Forum at The Morgan Library in New York City. The full-day event addressed innovation in digital marketing and implications for prestige brands.L2 Forums are the largest gatherings of prestige professionals in North America.
Running time: 123 seconds
Gladwell on Income Inequality: We're Off the Rails
Gladwell on Income Inequality: We're Off the Rails Malcolm Gladwell has been a staff writer at The New Yorker since 1996. He is the author of, most recently, "What the Dog Saw: And Other Adventures," and the Times best-selling books "The Tipping Point: How Little Things Can Make a Big Difference," "Blink: The Power of Thinking Without Thinking," and "Outliers: The Story of Success."
Running time: 259 seconds
David Korten on the Need to Transform Wall Street
In part 4, David Korten concludes his talk on transforming the destructive, (and corrupt) Wall Street driven financial system to one centered around meeting the real needs of local communities, whose collective health and well-being will engender wider prosperity for society as a whole.
Running time: 850 seconds
David Korten on Ways to Create an Economy that Values Life
In this third installment, David Korten, author of Agenda For a New Economy, outlines the steps necessary to create an economy that values life at the utmost, and treats money, as merely a means for serving a higher purpose.
Running time: 822 seconds
David Korten on Recognizing the Nature of Money
Part 2; David Korten, author of Agenda for a New Economy, and former Visiting Associate Professor of the Harvard University Graduate School of Business explains in simple, understandable terms, how our money system truly operates in today's global society. Korten argues, understanding the true nature of money "is an essential key to breaking out of the trance", a collective form of psychosis, that propels human behavior toward its own self destruction.
Running time: 741 seconds
David Korten on the Agenda for a New Economy
In part one, of this 4 part series, Korten melds economic theory to the built environment (man-made structures that define our local communities and larger society), he argues for fundamental political, economic, and environmental restructuring in order to avert serious consequences for humankind. Along the way, he summarizes the story of our existence as he has interpreted it from philosophers, religious, and scientific thinkers throughout the ages.
Running time: 795 seconds
Paul Hawken on the High Cost of Cheap Food
In the Cooking For Solutions 2010 media conference, Paul Hawken eloquently explains how the price of food is divorced from its true costs, and what this really means for society at large.
Running time: 321 seconds
Joseph Stiglitz Blames Crisis on Trickle Up Economics
Joseph Stiglitz Blames Crisis on 'Trickle Up Economics' Australian Broadcasting Corporation - The University of Queensland Visiting Nobel Laureate and global economist Professor Joseph Stiglitz believes Australia's good fortune in being sheltered from the worst of the GFC means we may not fully comprehend its impact internationally.On his tour of Australia, he comments on the state of the Australian economy, particularly in context of the Global Financial Crisis.
Running time: 215 seconds
Sales Do's and Don'ts for Tech Vendors
Now that the economy is recovering, how do large enterprises in this new, noisy era actually find out about and buy emerging technologies? What is their process for evaluating them? And what strategies do they recommend to approach the enterprise? Get the inside scoop from our panel of enterprise CIOs who will share secrets – and stories – of how they work with innovative companies. Panelists: Dick Daniels, Ralph Loura, John Murray, and Sheldon Wang.
Running time: 266 seconds
How Debt Could Trigger the Collapse of the US
Throughout history, the rise and fall of empires isn't slow or cyclical, as we like to think, but arrhythmic. It mostly happens very, very suddenly. America is a superpower on the edge of chaos, according to economic historian and author Niall Ferguson. U.S. debt levels, he says, and its unwillingness to address the problem, has put it in the same category as other great powers of the past.
Running time: 242 seconds
How Big Brands Command Loyalty
How do great leaders and organizations - from Martin Luther King, Jr. to Apple Computer - command loyalty? Marketing consultant Simon Sinek introduces his concept of "The Golden Circle," which identifies what makes the most inspiring people and organizations so successful and influential.
Running time: 220 seconds
Copy Cat Business vs. Market Creator Business
Gymboree founder Joan Barnes outlines the four types of businesses: the copy cat, the market advancer, the market enhancer, and the market creator. She uses these criteria to categorize such successes as FedEx, Virgin Airlines, Netflix, Facebook, and Google.
Running time: 352 seconds
How to Hit Up Friends and Family for Startup Funding
Got a dream? Got a brilliant business idea? You are determined to make it happen, but you need cash to get it off the ground?No matter how groundbreaking your business idea is, you won't get past the starting gate without funding. While there are many ways to fund a business, few mainstream methods are right for small or startup entrepreneurs. Learn how to creatively raise funds for your business.
Running time: 209 seconds
Esther Dyson on Being a Woman in the Tech Industry
Angel investor Esther Dyson comments on TechCrunch senior editor Michael Arrington's recent article entitled, "Too Few Women in Tech? Stop Blaming the Men." Dyson acknowledges both benefits and drawbacks to being a woman in the technology industry, stating "If you [are] good and you're female, you get noticed," she says.
Running time: 204 seconds
Paul Krugman on the US Flawed Healthcare and Flawed Stimulus
Paul Krugman, Nobel Prize-winning economist and opinion columnist for the New York Times, explains his support for an imperfect healthcare reform bill and his opposition to an imperfect stimulus package. He argues that while healthcare can be improved over time, the stimulus package needed to work at the outset to win future support.
Running time: 145 seconds
Why America Will Not Experience Japan's Lost Decade
Is a Japan-style "Lost Decade" in the cards for the United States? Not according to Treasury Secretary Timothy Geithner. Citing lessons learned from the 1990's Japanese economic crisis, Geithner argues that swift, aggressive measures from the federal government have staved off the chance of a similar future for America's economy.
Running time: 194 seconds
Scott Galloway on the US Economy of Debt
Scott Galloway explains the US economy of debt and how it works and why it failed in the current recession.
Running time: 162 seconds
The Power of Product Branding
NYU Stern's Aswath Damodaran explains the power and effects of branding.
Running time: 283 seconds
How Michele Obama's Style Drives Sales
David Yermack explains how Michele Obama's choice in fashion drives up the price of the fashion items she wears and brings huge profits to the respective fashion houses.
Running time: 155 seconds


 

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