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Linking - This is it1  by: Tom Henricks Linking – This Is It ! Well I find it time to speak again about linking as I have a couple of times in the past two years. I think I have gone the cycle and I think I have arrived. What do we want linking to do for us and what can linking actually do for us? Well we want it to get us traffic. Most of us think it can get us traffic two ways. One way we hope to get traffic is by making the search engines think we are good because of all the links to us. We are hoping that will rank us higher in those search engines. All the SEO companies want to help us be on the FIRST PAGE of Google. Well with the billions of websites now and all the keywords maxed out – can we all be on the first or second page? Of course not! So, how much does it really matter where you rank in Google? Let me give you an example provided by David Notestine from Zeus link management programming. He will provide server logs to back up stats that show: they get 6000000 hits per month for Zeus about 20 of those hits are from search engines about 3 percent result from paid adwords (not profitable he says) the remainder are from hits from links on other websites What should we really expect from our linking strategy. Let’s get hits from links on other sites. Forget that other stuff about pleasing the Google Gods! So why don’t we all help each other with good linking practices? If you are going to link to me so that others can find my site, why in the hell don’t you make it easy for those visitors to go from your home page to your link index? WHERE IS THE DAM Text to click on for links? If I can’t find it to verify my link, then I know damn well that your site visitors won’t find it or even look for it if it’s that hard to find. As you can see, this really irks me. Secondly, for your link site to be useful to me, visitors need to find me or my product in that huge directory that we all are trying to develop. The best way to make it easy for searchers to find a link to a website or product is with a “search utility” installed and kept current on the page of that big link directory. Visitors can then search for a product, name or contact and get easy and immediate results. The difference we see here is that a few little things like this will make linking work the way it should for ALL of us and not for just ten or twenty websites! About The Author Tom Henricks is an amatuer webmaster who has written a few articles that have been published to the internet. He operates a website for marketing of quality products at fair prices. See website http://www.tomsvirtualmall.com. This article was posted on September 29, 2005 Read More Articles from the "Web Design and Development" Category: 10 Web Site Design Tips Guaranteed To Attract Visitors And Get Them To Spend More Time On Your Site by Anthony Hamill Web Design By Example: www.cj.com by Sitecritic.net SEO: Simulating Organic Growth On A Busy Schedule by Daniel Detlaf Emphasing a Product with Monochrome Graphics by Ric Reynolds Why Dot-Coms Fail - a Webmaster's Perspective by Daniel Bazac Building Dynamic, SEO Optimzed Websites The Easy Way by Gary Nugent Web Site Turn-Offs by David Berghouse The Top 10 Essential Ingredients of Every LINUX HOSTING Plan (Package) by Teeyes Siva Jump-Starting Your Forum Community by Dax Christopher Should You Renew With Your Current Host? - Your Website In The Year 2005 by Philip Wylie << Back to "Web Design And Development" Index

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