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Common Website Mistakes  by: Tony Valle Is your website ailing? It used to be that simply having a website meant that your organization was ahead of the curve. Those days are long gone. Today more that ever, organizations need to fuel business and their bottom lines through savvy internet tactics. What separates the savvy from the just getting by? If any of these symptoms are true of your organization or your website, you may need to rethink your strategy, or better put, start using a strategy in the first place. Symptoms: You cannot quantify your website’s traffic statistics even in general terms. This should be as common knowledge as your last year’s revenues or your mission statement. How can you make smart decisions about internet marketing dollars if you don’t know how much traffic you are getting? Your website has not changed in any way in 6 months. If this is the case, it probably indicates that your site is not an active part of your marketing plan. Be careful not to neglect your site to the point that potential customers will be turned off by a lack of attention to detail. Your site is not generating leads of any kind. Does your site provide an easy way for customers to contact you? Can they submit questions online? Are you in the habit of asking walk-ins “how did you hear about us?” Your site is rarely, if ever, mentioned in meetings and planning sessions. This one is pretty self-explanatory. Is your site the big white elephant in the living room that nobody talks about? If your organization displays any of the above symptoms, don’t despair. But do commit to doing something about it. Many times the best way to begin is to find sites that you do like and incorporate the best qualities of those sites into your own. Now get surfing! About The Author Tony Valle is owner of Promethius Consulting, LLC - a web design and marketing firm since 1998. Learn more at http://www.promethiusconsulting.com This article was posted on January 19, 2005 Read More Articles from the "Web Design and Development" Category: Choosing a Hosting Service: A Checklist for Business Owners by Maria Marsala Having Your Personal Portfolio On The Internet Will Help You Infiltrate The Workforce And Get Your Identity ‘Out There’. by M6.net Web Hosting - The Importance Of Choice by John Cantrell Website Optimization - A SEO Specialist Reveals All by Robert Fuess Avoid Graphical Overload by Ron King Designing your Web Site for ALL Browsers by David Bell The Future of Dedicated Hosting Delivery by Lorenzo Modesto Questions to Ask when Designing a Website for clients by Brent Parker Italy: A land of low Birth Rate by Desri Dillinaco Reseller Hosting by Joshua Mabilia << Back to "Web Design And Development" Index

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