Google AdWords Editor Update by Pitstop Media

Google has just updated its Adwords editor to include the columns Conv. (1-per-click), Conv. Rate (1-per-click), Cost/Conv. (1-per-click) and Conv. (many-per-click), Conv. Rate (many-per-click), Cost/Conv. (many-per-click).

For those who haven’t tried the new Google AdWords interface, 1-per-click and many-per-click are Adwords’ new conversion metrics.

Conversions (many-per-click) count a conversion every time a conversion is made within 30 days following an AdWords ad click. Conversions (many-per-click) will count multiple conversions per click. These metrics are useful for measuring conversions that are valuable every time they happen (e.g. e-commerce transactions).

Conversions (1-per-click) count a conversion for every AdWords ad click resulting in a conversion within 30 days. This means if more than one conversion happens following a single ad click, conversions after the first will not count. Conversions (1-per-click) count a conversion for every AdWords ad click resulting in a conversion within 30 days. This means if more than one conversion happens following a single ad click, conversions after the first will not count (e.g. leads).

It’s a good idea to make sure your conversion tracking code is properly setup before you start taking advantages of these metrics. Ideally speaking, there should always be more many-per-click conversions than 1-per-click conversion, if not equal, but there shouldn’t be a huge difference between the two numbers. Depending on the particular industry you are in, the difference can vary. For a typical e-commerce retail website, the difference should be around the %30 range. I’m not saying it’s impossible, but if the number of many-per-click conversions is close to double the number of 1-per-click conversions, then it’s worth digging further. The last thing you would want to do in PPC world is making decisions on the wrong sets of data.

About The Author

Pitstop Media is a top Internet marketing company located in Vancouver, providing affordable SEO services, PPC services to companies of all sizes, from start-ups to corporations. Please contact us at http://www.pitstopmedia.com if you need assistance with any of your projects.

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