Liverpool Hotels Review by Conor O'Donovan

The hotel market in Liverpool, European Capital of Culture 2008 has come a long way over the past decade. The number of bedrooms in the city has doubled since 1999, and the standard of accommodation has improved considerably.

Many of the cities established properties have been extensively refurbished including the Great George Hotel which was acquired by Centre Island Hotels in 2000 and is now the Holiday inn Liverpool City Centre, and the famous Britannia Adelphi Hotel which is presently undergoing a multimillion pound refurbishment which will see the existing property completely refurbished and the addition of a new conference and banqueting suite with capacity for up to 800 delegates.

In addition to this there has been a raft of new openings in the city across all market sectors, including the Marriott Liverpool City Centre, Crowne Plaza Hotel, Radisson SAS Hotel, Express by Holiday Inn Liverpool Albert Dock, and most recently the Hope Street and Malmaison Hotels in the city centre.

In addition to this, Liverpool John Lennon Airport has seen two new openings in the form of the Marriott Liverpool South which is located in the old airport building and the Express By Holiday Inn Liverpool John Lennon Airport which is located en route to the new airport terminal.

Hotel room rates and occupancy in the city have grown steadily over the previous five years, with hotels in Liverpool now experiencing a Revpar in excess £67.00 across all market segments, with much higher averages been recorded at the top end of the market. Occupancy has also grown steadily and is now in excess of 70%.

2007 will see the launch of a number of exciting new hotel projects in the city, including proposals to build the cities first five star hotel at Princes Dock, and the launch of the much awaited Beatles themed Hard Days Night Hotel. More exciting launches are planned for 2008 and beyond, with global operators including Jurys Doyle, Thistle and Guoman, and BDL Staybridge all currently working on projects in the city.

What is for sure is that the hotel market in Liverpool is constantly evolving into an ever more challenging and rewarding environment for the cities operators, from large chains to independent operators, all of whom are working hard to successfully maintain and develop their market share.

To view an extensive range of the hotels now available in Liverpool please visit Liverpool Hotels at http://www.liverpool-hotels.net/

About The Author

Conor O'Donovan is a hotel consultant who has worked extensively with hotels in Ireland and the UK over the past seven years, speciaising primarily in helping them develop their sales, marketing, and reservations processes.