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The 7 Points of Do-It-Yourself SEO  by: Gordon Goodfellow Ever felt intimidated at the convoluted, jargon-ridden information about Internet marketing for small businesses available on the Net? Ever been horrified by the huge fees the experts charge, putting search engine optimization beyond your own means? Ever thought: What exactly is search engine optimization anyway, and can I do it myself? The answer is: Yes, you can! The basics of search engine optimisation in applied web marketing are simple. It's all to do with the keyword content of your text copy, and can be summarised in seven points. 1. Register a good domain name which reflects what your site is about. Even if you are an established business, don't register www.FredJones.com if you make widgets. Rather, you want to register something like www.BestWidgets.com because that would inspire confidence in people looking for quality widgets who would not necessarily have heard of Fred Jones the widget-maker. 2. Name your page URLs based on reasons similar to the above for your web promotion, except now you can be more specific. Search engines like to know what your page is about. Name a page after a product (BigYellowWidgets.htm) or a service or action (Buy-Widgets-by-Post.htm) on one of the sales pages. 3. The text in the title tag is crucial in letting search engines know what each page is about. Put your important keywords in your title tags, using both the singular and plural versions (people will search for both) and make these tags different and specific for each page. For example, "Widgets and After Sales Widget Services". Whatever you do, don't call the home page "Index", but treat it almost as a mini-description. 4. The other tags (at the top of the html page) between the two "HEAD" tags are not as important as the title tag, but the description tag is still used by some search engines in displaying what you would like web users to see when they scroll down a page of search results. Some search engines don't use the description tag at all About The Author Gordon Goodfellow is an Internet marketing consultant and practitioner. He lives and Works in London, UK, and has helped companies in many industry sectors with clients worldwide. His main site, www.Applied-Web-Marketing.com is an introductory resource on Internet marketing for small businesses. This article was posted on December 06, 2005 Read More Articles from the "Site Promotion" Category: Press Release Primer by Lee Goins Link Building Is One Of The Hardest Things To Do by Paul Walton Business: Deliver Safe Information by Bob Power The 8 Effective Ways To Market Your Site by Hala Amiereh How do you get your website indexed by Google within 48 hours? by Miskandar Eko Sembodo Each Website Is A Human Being’s Attempt At Achieving A Goal Or Obtaining Happiness. Behind Every Site Is A Story From A Person Just Like You. Let’S Look Under The Surface And See The Real Picture. by M6.net Double Your Revenues with Joint Ventures by Glen Hopkins Website Promotional Consideration by Michael J Medeiros NoFollow Attribute: Why and How? by Joshua Mabilia Common Sense While Promoting Your Website by Robert Nixon << Back to "Site Promotion" Index

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