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Google Is Taking Descriptions From Alexa!  by: Martin Lemieux In a recent study looking at the "descriptions" of website search engine listings, we have noticed that your main SERP listing is being manipulated by Alexa.com. If you take your top key word search engine placement within Google and look at your website's description, you will notice something similar with other websites, the descriptions match those taken from Alexa.com!!! Take a peek for yourself. 1 - Search for your top key word in Google (usually the first key phrase within your title tag). 2 - Now copy & paste this description in a note pad or word doc. 3 - Once you have this, go to: www.alexa.com 4 - Type in your "url" in the address bar 5 - Look at the description from Google and the description from Alexa, they should be an exact match. NOTE: If you do not have a description in Alexa, Google will come up with its own version but in reality, wouldn't you want to be in control of your website's description within the SERP's? Not having a description in Alexa - Could it directly affect your Google search engine results? ABSOLUTELY ! ! ! I would suggest looking at your description in Alexa to make sure that it directly targets your top key phrase that you want performing well within Google. Your Alexa description could very well determine better SERPS within Google! Google feeds results into Alexa which in turn updates information on website ranking. They are partnered up, why wouldn't they use each others results?! Alexa's Description is the "text book" definition: I don't blame Google for wanting to use these descriptions. Most descriptions in Alexa are the "text book version" of your company's description and are usually well written, and well thought out. This would give Google an advantage so that they can spend less time on delivering quality descriptions and more time delivering better results within their searches. I really like this idea because if this were true across the board, Google would be giving the individual website owner more freedom to write a proper description for their SERPS without using it to spam or create false information. Again, it would have to be approved by Alexa's team anyways, they probably wouldn't allow key word stuffing for their site as it is. About The Author Martin Lemieux is the owner of the Smartads Advertising Network who helps to increase your business online and offline. Smartads Internet Marketing: http://www.smartads.info Smartads Canada: http://www.smartads.ca Web Designers Directory: http://www.3dimentionaldesign.com Copyright © 2005 Smartads Advertising Network - Reprints accepted as long as the resource box & entire article remains the same. This article was posted on August 09, 2005 Read More Articles from the "Site Promotion" Category: Secrets to Getting High Search Engine Rankings by Scot King Finding Profitable Keywords For Your Google Adsense Campaign by Leonard Bartholomew Search Engine Optimization for Small Business Success by Robert Moment Guidelines to Submit your site in Various Directories by Manish Mathukiya How Google Can Help You improve Your Search Rankings by Denise Nuttall 4 Tips For Raising Your Search Engine Rankings by Halstatt Pires Good News for SEO Consultants: Searchers Use Two Words by Shell Harris Top 7 SEO Tools by Kim Roach Website Marketing is the Pillar for your online business by Steve Waganer Four Fabulous SEO Tools by BJ Novack << Back to "Site Promotion" Index

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