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Improving Adwords Campaign Management - Tip 1  by: Tom O Brien Adwords Campaign Management - Naming Schemes Keep your campaigns and naming schemes simple and readable. Dull as ditchwater it may be but when you expand your Google Adwords advertising you will as a matter of course have multiple campaigns and within each campaign multiple ad-groups. Google Recommended Limits Googles recommendations/limits are as follows: 25 campaigns 100 ad-groups/campaign 750 keywords/adgroup (although they will allow up to 2,000) Although you will have a theoretical total of up to 5,000,000 keywords, you will never get anywhere near that. Why? This is a performance and scalability issue for Google - the more keywords in an account, the more processing power is required to see what keyword/advert combination should be shown. If Google were to allow everybody to utilise their full complement of 5,000,000 keywords, Adwords quite simply would not work, screeching to a halt due to excessive load placed on their servers. This is why in practical terms you will be limited to a fraction (perhaps 50,000 to 100,000 - somewhat more if your account is a 'good performer') of the possible total. Regardless, even 50,000 keywords can lend itself very quickly to a lot of complexity so always rename your ad-groups and campaigns from the provided defaults to reflect 'their nature'. "Campaign #1" tells you exactly 'what it is' but what you want to know is 'what it does'. Adwords Campaign Management becomes proportionally more difficult the more campaigns and ad-groups you construct. Some people maintain a spreadsheet with notes indicating what each campaign and ad-group relate to. This is commendable but unnecessary. Having the discipline to do this every time you construct a new ad-group/campaign doesn't take much time or effort but will save you a lot of headaches in the long run. About The Author Tom O'Brien is a certified Google Adwords Campaign Management Professional.To find out more profitable Adwords Tips or get help with your Adwords campaign visit: http://www.pdqprospects.com/services/GoogleAdwordsCampaignManagement.html This article was posted on August 04, 2005 Read More Articles from the "Site Promotion" Category: Four Tips For Getting More Mileage From Your Articles by Bonnie Jo Davis Top 12 Tips To Writing Effective Google AdWords Ads by Micheal Wong Do You Want A Higher Page Rank? by Terry Morris Million Pixel Home Page Advertising Search Engine Marketing How It Works by Wayne Hagerty Keyword Analysis Helps You On Improving Sales by Kristine Joy Francisco How to Get Your Visitors To "Tell A Friend by Dawn Gray 10 Shocking Ways To Energize Your Sales by Larry Dotson What Are Pay Per Click Reports? by Derek Rogers Why Directories Might Save Your Website's Life by Mike Cheney Simple Strategies You Can Adopt to Display Adsense and Reap More Money. Use Adsense Wisely and Maximise Your Profits 1,000%. by Abraham Hanson << Back to "Site Promotion" Index

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