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What is The Google Sandbox Effect?  by: Jakob Jelling In the age of fair competition you may find it hard to believe that a search engine may hinder the appearance of a new website. This is what is currently believed to be happening on more web servers today. Some programmers have viewed Google as uncomfortable to rank newer websites until they have proven their viability to exist for more than a period of “x” months. Thus the term “Sandbox Effect” applies to the idea that all new websites have their ratings placed in a holding tank until such time is deemed appropriate before a ranking can commence. However the website is not hindered as much as the links that are reciprocated from other users. Newer links that are created are put on a “probationary” status until again they pickup in rank from other matured sites or placed directly by an ad campaign. The idea behind the hindrance is to prevent a fast ranking to occur on a new website. The usual holding period seems to be between 90 and 120 days before a site would start obtaining rank from reciprocal or back linking. Some advice has been given to have companies you are going to reciprocate back add your link first to the website. This may help grandfather your site in, thus reducing the waiting time associated with “new” websites. People have noticed a 0 page rank when first signing up and receiving a bolstering 7 page ranking after 4 months. Why the delay? The fact is, that if people realized how easy it would be to get a high ranking, would that take away the credibility of the engine. It depends on whom you ask, but it does seem to be happening frequently to newer subscribers. Do not discontinue back linking, your rank will eventually appear. About The Author Jakob Jelling is the founder of http://www.sitetube.com. Visit his website for the latest on planning, building, promoting and maintaining websites. This article was posted on August 23, 2004 Read More Articles from the "Site Promotion" Category: Why Link Farm And FFA Submissions Are A Bad Idea by Paul Martin Online Auctions: 10 Secrets You Should Know Before Bidding At An Online Auction by I-key Benney, CEO Are You in for a Safe Landing? - PPC Landing Pages by Shawn Campbell Blog RSS by Rolf Olsen Free Or Not Free -- It's Your Choice by Randy Justason Is Reciprocal Linking Dead? by Bernie Wiemers Promote Your Products With A Press Release by Lisa Maliga Signatures -- The Long and Short of It by Doug Davis Effective Marketing Using Articles by Tina Valiedi How to Take Full Advantage of Your Blog by Brett Miller << Back to "Site Promotion" Index

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