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Link Exchanges  by: Matt Colyer Should link exchanges be used? What are link exchanges? Do they really work? These are just a few questions that most webmasters come across at a link exchange. In this article I will try to help you understand link exchanges and if they truly work like some say. Link exchanges are sites that help webmasters find link partners for the benefit of traffic. Link exchanges like www.linkexchangeit.com are one of those that help you get link partners for traffic. They are used by some to get more link popularity to increase their ranking in the search engines like Yahoo! or Google, which both use to calculate web pages ranking in the search engine results. Over the years link exchanges have been criticized by both webmasters and search engines, even have been targeted by search engines. They have been called link farms and link scams. The truth is that they are not link farms, link farms are network of sites that each link to the other site for the benefit of high ranking on the search engines and most link exchanges are not so called link scams. How can you tell the difference between non-link scams and link scams? There are a few things that you should look at closely at link exchanges. Do you have to upload a web page or file to your site? Are they in the search engines? Are most member's sites spamming? Does the link exchange look professional? If any of these are truth about the link exchange you should not join and leave fast as you came. It is important to look at this very careful because you are investing in your site and this could crush your site's future. Link exchanges have proved to be successful both for getting you good ranking and getting more traffic to your web site. Link exchanges are one of the most powerful tools you can have by your companies side, but like all things they have a down side because they can be abused and used the wrong way. About The Author Matt Colyer is the owner of the Marhen.com Network which includes www.linkexchangeit.com and is a part-time SEO. He also is a php, CGI and ASP developer. This article was posted on July 09, 2004 Read More Articles from the "Site Promotion" Category: Creating Optimized Content by Nick Schaub Building Link Popularity As Easy As 123 by Matt Colyer Six Common Mistakes In Website Design That Kill Your Online Business by Mike Spence Why Link Farm And FFA Submissions Are A Bad Idea by Paul Martin How To Get Google To Index Your Website Quickly by David Dorrough 3 Reasons Your Website Might Fail To Attract Enough Customers by Mike Cheney Do You Know the Fastest Way to Get a High Page Ranking? by Terry Morris Does SEO Marketing Really Work? by Glenn Ford Nurturing Relationships With Your Website Visitors: How To Keep Customers Coming Back by Mary Anne Donovan Search Engine Optimization Is Important For Your Website by Dechen Lau << Back to "Site Promotion" Index

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