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How Can You Can Go From Zero To Hero Overnight? Viral Marketing! by: Mike Cheney Everyone has heard about viral marketing but what is it and how long will it survive? Viral Marketing is the creation of a message that is self-perpetuating and hence distributed exponentially after its release. The Internet is full of many classic examples, the most famous one being that of the free email company - Hotmail. From Zero To Hero - Overnight! When they started out Hotmail were missing a vital factor - traffic. The growth rate of their traffic was not sufficient to meet the needs of the company and a boost was required. It was at this point that the first mass viral marketing campaign via the Internet was launched. As Hotmail was a free email service provider it could control, to a certain extent, the format of all outbound messages that each Hotmail account holder sent. It was this fact that led them to come up with a viral marketing campaign that has yet to beaten and saw their traffic skyrocket and eventually lead to Microsoft buying the company as a result of their exponential growth. So what did they do? Simple. To the footer of each outgoing email they attached a signature file that read: "To get your FREE email account goto www.hotmail.com". As more and more people received emails from existing Hotmail account holders so the word spread about their free email service and the rest, as they say, is history. But do campaigns such as this still work in today's consumer-orientated marketplace where Internet users are wise to such attempts at mass penetration? Viral Marketing Can Really Pack A Punch The incident with UK Member of Parliament John Prescott, a certain egg-throwing individual and an Internet-based game would suggest so. This particular viral marketing example made it onto national news in the UK! Panlogic, an advertising agency, who created an online game "Splat the MP" and launched it live on their website within 48 hours of Prescott's now infamous left-hook against an egg-throwing protester. The results of this campaign were tremendous with people visiting the site in their thousands due to the unique way in which it captured the public's imagination. Panlogic had reached a truly national audience for a fraction of the cost that a conventional advertising or promotional campaign would have incurred. All of which is good news for businesses recognising the potential of the Internet - far from being dead viral marketing is only just starting to come alive. With advancements in technology and high speed access not too far away the ways in which companies can get their potential customers to do their marketing for them look set to increase. Mike Cheney, www.magnet4web.com   Mike Cheney is making over $19,000 a month just from AdSense and his videos show you how he does it: http://www.adsense-videos.info   About The Author Are You Getting Your MagnetMail? - Mike Cheney's World-Famous Free Magic Mail To Make Your Website Magnetic, Get Yours Now: www.magnet4web.com/website_services/?page=magnetmail This article was posted on April 01, 2004 Read More Articles from the "Site Promotion" Category: How To Become An Online Millionaire by Bright Johnson Power Packed Linking Strategies - Part Three by Tony Cooper SEO Tips For People Who Aren't Dummies! by Philip Lim Million Pixel Home Page Advertising Search Engine Marketing How It Works by Wayne Hagerty Targeted Traffic: Choosing The Right Search Engine Keywords by Donald Nelson How to Grow Your Affiliate Commissions by Being Different by Jinger Jarrett Three Ways on How Content Can Attract Free, Long Term, Targeted Traffic to Your Website by Mohamad Zaki Hussein Yahoo Drops Google...How To Flood Your Site With Traffic In The Next 48 Hours by Rodney Boettger Choosing A Folder That Sets You Apart by Phoebe Manti How To Get Guaranteed Traffic With Overlooked And Little Used Methods by Evonne Llewellyn << Back to "Site Promotion" Index

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