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How To Conduct Keyword Research  by: Harvey Kane Keyword research is the process of finding the right words to target. Done properly, this can make all the difference to a successful search engine optimisation campaign. Research needs to be done to find out a few critical pieces of information... What keywords are people actually searching for... Why would you go to the trouble of optimising your website for a phrase that people aren't searching for? Using keyword research tools, you should aim for the popular phrases that will bring in visitors. Wordtracker, at http://www.wordtracker.com is an excellent tool to start with. As is the digital point keyword suggestion tool at http://www.digitalpoint.com Research the competetion If competetion is too strong for a particular phrase, then you should consider starting with a less popular phrase. Before comitting to a particular phrase, have a look at the quality of the competetion, and decide if you are likely to be able to beat them or not. * How good is their SEO * How relevant is their content to this query * How many incoming links do they have to their site If you have better incoming links than the competetion, then getting a top position is quite achievable with some clever on-site SEO. Shopping List At the end of your keyword research, you should have a shopping list of phrases to use on your web site. Take one phrase per page, and optimise the page by including the phrase in the title, url, h1 tag and body content as many times as you can without looking spammy. By repeating this process across a good number of pages, you are able to target a range of key phrases. About The Author Harvey Kane is a PHP Web Developer based in Auckland New Zealand. Harvey maintains several websites, including http://www.harveykane.com http://www.ragepank.com and http://www.gardyneholt.co.nz. This article was posted on April 15, 2006 Read More Articles from the "Site Promotion" Category: Red Hot Book Sales On The Internet by Penny Sansevieri How To Triple Your Banner Click-Through-Rates by Rick Rouse Free Search Engine Optimization Ebook by Raye Ng Use Web Directories Submission For Web Site Promotion by Julia Ramyalg SEO (Search Engine Optimisation) and web-positioning techniques. by James Saunders How Can You Get Ahead With Internet Marketing Search Engine? by Angela Ross Simple Steps To Plan Your Business For Success by Tina Valiedi Google's Next Big Move by David Leonhardt Help Search Engines get Smarter, ROR your Website! by Dom Vonarburg How To Get Higher Rankings In The Search Engines And Flood Your Web Site With Traffic For FREE by Laura Hite << Back to "Site Promotion" Index

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