CATEGORIES Auto & Trucks Business & Finance Computers & Internet Education Family Food & Drink Gadgets and Gizmos Health Hobbies Home Improvement Humor Kids & Teens Legal Marketing Men Music and Movies Online Business Parenting Pets and Animals Politics and Government Recreation & Sports Relationships Religion and Faith Self Improvement Site Promotion Travel & Leisure Web Development Women Writing Keyword Search Article Title Author's Name SITE MENU Search Submit An Article Submit Articles in Bulk Submit Press Release Syndicate Articles Distribute Articles Privacy Policy Terms of Use Link To Us Contact Us Site Map Home

Search Engines: Different Types, Different Strategies  by: Terry Nicholls There are four basic types of Search Engines: Free Search Engines Pay-For-Inclusion Search Engines Pay-Per-Click (PPC) Search Engines Directories Because each type does things a little differently, you need to adapt your strategy to take advantage of their differences. Free Search Engines You can submit your pages to these engines free, but be careful. You must make sure not to over-submit (submit too often) or you'll be banned and never get listed. Always check to see if your site is listed before submitting it. Pay-For-Inclusion Search Engines With this type of Search Engine, you pay to have your web site listed in their database. Pay-for-inclusion Search Engines (and the paid section of free engines) are a quick way to get listed in some major databases -- for a price, literally. The cost varies from engine to engine. The advantages are threefold: Faster inclusion into the Search Engine's index. Repeated, regular spiderings. Guaranteed continuous inclusion. Pay-Per-Click (PPC) Search Engines Pay-per-click Search Engines allow you to bid for keyword placement. For example, if one of your pages focuses on the topic of "fashion models," you can bid for the #1 (or any other number) placement on the first page of search results. You only pay when someone actually clicks on your ad. There's a catch, of course. The most popular keywords have become quite expensive at Overture.com (the first and biggest PPC engine) and are rising at the others. Directories Directories are different from Search Engines in that they do not spider pages. Humans review each submission, visit each site, and decide what gets in. Search engines and directories provide search results for each other. If a search turns up nothing in the directory's database of sites, it will show the search results from one of the spidered engines. All the directories use one of the major engines. The reverse is also true. Most Search Engines also provide directory results, in addition to their own search results. All of them use one of the "Big 3" -- Yahoo!, Open Directory, or LookSmart. Adapt Or Disappear The difference between the types of Search Engines requires that you adapt your strategy to take maximum advantage of each engine. We'll help you with that. For a more detailed explanation of these Search Engines, along with specific strategies and mistakes to avoid, please visit My Home-Based Business Advisor. Terry Nicholls My Home-Based Business Advisor www.my-home-based-business-advisor.com About The Author Copyright © by Terry Nicholls. All Rights Reserved. Terry Nicholls writes from his own experiences in trying to start his own home-based business. To benefit from his success, visit My Home-Based Business Advisor - Helping YOUR Home Business Start and Succeed for free help for YOUR home business, including ideas, startup, and expansion advice. www.my-home-based-business-advisor.com This article was posted on February 17, 2005 Read More Articles from the "Online Business" Category: The Four Smartest Ways to Spiral Your Website Traffic by Cari Haus It Ain't Going To Happen! by Robert Teske 10 Key Strategies for Success in a Home Based Business by Geoffrey Young Online, The Mind Thinks In Pictures! by Daniel Levis Capturing Identities on a Web Site: Building Your Email List by John Eberhard Tips for a Successful Web Site Auction by Will Spencer Convert Your ClickBank Affiliate Links to Enhanced Hoplinks by Tim Coulter 20 Super Hot Ways To Make More Money From Your Customers by Andrew Cantrell Use a cPanel Server To Easily Start a Web Hosting Business by Dan Chris Are You Content With Your Marketing Campaign? Nine Steps to the Ultimate Selling Plan by Dina Giolitto << Back to "Online Business" Index

Disclaimer: The information presented and opinions expressed herein are those of the authors
and do not necessarily represent the views of ArticleCity.com and/or its partners.

	Web www.articlecity.com