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Postcards Make It Rain Referrals  by: John Jantsch One of the simplest ways to expand your marketing efforts is through the consistent use of postcards. Create a list of narrowly targeted prospects and then hammer away at them with powerful marketing messages. One of the most effective ways to get a prospect's attention is to talk to them about problems you know they are facing. Create a card that describes, in some detail a problem a client had...then of course describe the brilliant solution you provided...and send them out to your clients, friends, contacts, and other network folks. I would try to get in the habit of making this a monthly mailing. Over time, everyone on your list will begin to expect your cards and grow to see that you can solve their problems too. But, I have found that one of the real ways to put this tactic into overdrive is you also ask them to forward this card to anyone they know who might have a similar challenge. The impact of this practice over time will create an automatic referral marketing machine. The longer you do it, the more effective it becomes. One of the great challenges of most small businesses is that they usually offer a variety of products, solutions, and services...but most clients tend to think of you only for what they perceive it is that you do. Sending these problem solving postcards is a great way to gently introduce them to everything you might be able to offer them. If you do this routinely you will be amazed at the results. Don't just do it once and forget it. Design your campaign with the idea that you are going to do at least 6 times and you will be far better off right from the start. Copyright 2004 John Jantsch About The Author John Jantsch is a marketing coach, creator of Duct Tape Marketing and the author of Referral Flood - How to create a flood of new business without spending one dime on advertising. Find out more at http://www.referralflood.com. This article was posted on December 09, 2004 Read More Articles from the "Online Business" Category: 5 SECRETS to Turn Your Passion into ENDLESS Streams of Income by Calvin Woon Ezines And Content Nurturance by Scott Lindsay Relationships Are A Vital Part Of A Network Marketing Business by Kirk Bannerman IS IT ALL HYPE? The Truth About Making Money On The Internet by Tanner Larsson Traffic Series - Part 1 - Blogging As A Means Of Traffic by Glen Barnhardt Part-time Entrepreneurs by Kevin Sinclair 5 Secrets of the Most Successful Blogs by Michael Fleischner What Is Your Reputation Really Worth On eBay? by Paul Duxbury Want To Know A Secret To Online Profits? by Peggy Hale Here Come The Holidays – Ready, Set, Go! by Halstatt Pires << Back to "Online Business" Index

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