Internet Web Site Marketing by JP Corcoran

It's a sad fact that over 90% of internet web site marketing fails. It can be frustrating, to spend hours and hours building a website, or paying someone hundreds of dollars to build a site, and not get any return for your time or money.

I know, because I've built out over 100 sites, and marketed hundreds more.

The common belief is that, similar to the movie Field of Dreams, "build it, and they will come".

In truth, it should be "Research it, Build it, Optimize it, Market it, Promote it, and they will come"

Here are 5 steps to get you started today...

1. Set Realistic Goals.

2. Do Your Research.

3. Develop a Marketing Plan.

4. Implement Your Plan on a Daily/Weekly Basis.

5. Analyze Your Results and Adjust Your Plan.

Step 1 - Set Realistic Goals You're not going to dominate the first page of Google overnight in an ultra-competitive market. The more competition you have, and the better internet-educated your competition is, the more difficult it will be. I've learned things always take more time, and sometimes money, than you expect. So, set modest goals in the beginning, and build on your successes.

Step 2 - Do Your Research Most people search by keywords or keyword phrases, such as "Boise Accountant" or "Austin Pest Control". Develop a list of the best keywords in your niche to drive traffic to your site. If you don't know how to do this, it's money well spent to hire someone who does. Read the book "The Long Tail", it will assist you in your marketing research. Along with keyword research, you must do a competitive analysis. Unless you know who your competition is, and what they're doing, you'll never be able to beat them.

Step 3 - Develop a Marketing Plan The marketing plan should be a guide to get you to your goals. The plan should include who, what, when and where. Some of the strategies for marketing a website include blogs, press releases, articles, social media, directory listings and more.

Step 4 -Implement Your Plan on a Daily/Weekly Basis Decide who is going to implement each strategy in your marketing plan. The search engines reward consistent action and content creation. In order to outrank your competition on the search engines you'll have to do 5% more marketing and promotion then they do on a regular basis. If you don't have the time to do it yourself, decide what you want to do in-house and then outsource the rest to a competent professional.

Step 5 -Analyze Your Results and Adjust Your Plan Once a month take a look at your results. How are your ranking? How much traffic are you generating on your site? What is your conversion rate (turning visitors into prospects/buyers)? See what's working and what needs improving, and adjust accordingly.

Now, go get started on your internet web site marketing.

As the saying goes "A journey of 1000 miles begins with the first step"

About The Author

Jack Corcoran is an Internet Marketing Consultant that specializes in enabling small businesses to dominate their local market on the web. This is done through developing organic free traffic, rather than expensive paid search advertising. For more information visit his blog at LocalSearchEngineMarketingConsultant.com

The author invites you to visit:
http://localsearchenginemarketingconsultant.com