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Breaking Bad News to Customers: Five Tips to Soften the Blow  by: Susan Berkely Breaking bad news to customers is not an easy task. However, when the time comes, it must be done with empathy and professionalism. Here are five strategies for delivering the message with compassion: 1. Tell the truth. People tend to fear what they do not understand. Put the situation into perspective for your customer. Give as much information as you can about the who, what, when, where and why. 2. Put yourself in the customer’s shoes. It’s useless and naïve to tell customers not to worry or expect them not to get frustrated. They ARE worried, and maybe even angry at how the events will affect them (or their companies) personally. Don’t leave them guessing. Give them all the facts. 3. Acknowledge their feelings. Don’t invalidate their feelings by suggesting the situation is “not that bad.” This is also not a time for humor. Let them vent. Negative emotions must be dealt with before they can be replaced with a positive plan of action. 4. Take charge. Outline a specific plan of action that you and your company will take. Assume ownership for the customer’s situation. 5. Follow through. Make it your priority to track the progress on the customer’s problem within your company. Make frequent status reports to the customer until the situation is resolved to his or her satisfaction. It’s useless and naïve to tell customers not to worry or expect them not to get frustrated. They ARE worried, and maybe even angry at how the events will affect them (or their companies) personally. Don’t leave them guessing. Give them all the facts. People tend to fear what they do not understand. Put the situation into perspective for your customer. Give as much information as you can about the who, what, when, where and why. About The Author Susan Berkely is owner and writer of http://www.greatvoiceco.com which is providing professional voice recording and professional voice over service for call centers. We are also providing voiceovers, voice training and many more voice services. Visit the author's web site at: http://www.greatvoiceco.com/ Article Source: http://www.articlecity.com/articles/marketing/article_4660.shtml   View More Videos from the "Marketing" category: How Brett Brewer Revolutionized Advertising Scary AdWords Video How to add Hyperlink on Youtube by Chris Gat Learn how to Decide on Price for a Home   Read More Articles from the "Marketing" Category: Internet Marketing Agency—Becoming a Proficient Online Marketer by Theresa Truscott Target Marketing - Are You Making These Three Mistakes With Your Target Market? by Sue Painter 7 Reasons You Need to Market with Articles Now by Dean Mercado The Single Most Powerful Internet Marketing Technique by Michael Littles Comprehensive Marketing Details Not Found in Beginner Books by Joy Gendusa Internet Marketing Solutions - Making the Best of Your Dollars and Cents! by Eric Yeo How to Write a Press Release by Marsha Friedman The Way To Go With Poster Templates by Janice Jenkins What is Camouflage Marketing? by Christian Fea How To Make An Extra $100,000.00 Each Year by Karin Manning << Back to "Marketing" Index

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