It's All In The Marketing by James Lehnen

Its all about the Marketing

There is a saying in real estate business that we have all heard, "location, location, location". Well, in the Internet Business world its, "marketing, marketing, marketing". Marketing is everything. I can't say it enough. Let me give you an example--if you had a bucket of nice shiny diamonds, and you dumped them in your driveway and waited for people to come by and get the diamonds, how many people would come by. NONE, thats how many. Why? Because you did not market the diamonds. You did not advertise the beautiful expensive diamonds just sitting in a nice pile in your driveway.

My point being, it does not matter what your selling, or how great a product it is. If you do not market it the correct way, those diamonds(your product) are not worth a dime! So, I guess the question is, "how do I market my product?"

In the Internet world there are literally thousands of ways, and places, to market your product. You could try articles, classified ad, traffic exchanges, social networks, paid for advertising on websites, google PPC, and many more. The problem most Internet marketers have is that they are marketing the product. This is wrong! "What the *#&@$" you say. Just here my out. You have to market YOURSELF, not the product. YOU are the brand that people are buying.

Let me give you an example. Ray Kroch started Mcdonalds 60 years ago, he knew way back then that you had to market the brand, not the product. Were his burgers better than everybody elses. No, of course not! Did his shakes taste better than the soda shop down the street. No way! He new he was promoting the brand "Mcdonalds--a great place for families and kids that can provide you with a cheap meal at a great price everytime."

In the Internet Business, YOU are the Brand. You are marketing yourself. Market how you can HELP someone accomplish what they want. If you are promoting a MLM business, then market how you can HELP the customer build his business. Thats the secret that so many people trying to make it in the Internet Marketing business do not know about.

A guy was trying to sell drills to make holes. He showed people his drills, but nobody bought them. He realized after months of trying to just show his drills, that he had to find people who wanted to make holes and show them how his drill would HELP them make their holes. Stupid analogy, but you get my point. Successful Internet Marketers know how to promote themselves as the BRAND. Just look at some of the "gurus" of the Internet marketing world and you will find out that what I am telling you is the truth.

So, the moral of this article is to always believe in yourself. Market yourself and you will become successful.

About The Author

James Lehnen (SalesGorilla) http://www.MLMmoneymakerPro.com

James Lehnen is the father of four, 3 girls(heaven help him), and a boy. He works full time as a registered nurse in Kingwood, Tx, while he is pursuing a career in Internet Marketing.