CATEGORIES Auto & Trucks Business & Finance Computers & Internet Education Family Food & Drink Gadgets and Gizmos Health Hobbies Home Improvement Humor Kids & Teens Legal Marketing Men Music and Movies Online Business Parenting Pets and Animals Politics and Government Recreation & Sports Relationships Religion and Faith Self Improvement Site Promotion Travel & Leisure Web Development Women Writing Keyword Search Article Title Author's Name SITE MENU Search Submit An Article Submit Articles in Bulk Submit Press Release Syndicate Articles Distribute Articles Privacy Policy Terms of Use Link To Us Contact Us Site Map Home

Sales As A Positive Experience  by: Don Osborne No matter what your age or stage in life, some words come with preconceived meaning. "Sales" is one of them. For most people, it means being put in a position to have to buy something you don't want at a price you can't afford. Therefore, how do you conduct a critical element of the small business marketing process without incurring the negative impact of the word "sales"? It starts with you. Check your own attitude about the word. What does "sales" mean to you? How do you feel when you're the one being sold? How much of that feeling do you transfer to the experience you're now being asked to conduct as a small business owner? Next, putting aside any of your own negative feelings, what exactly are you offering your potential customers - what's in it for them? How you answer this question is the starting point for a "Positive Experience" for your potential customer. When a person really understands the pain you'll helped them relieve or the joy you'll help them experience as a result of your product or service, they'll see your "sales" process as a positive experience. So, what's the lesson to be learned? Develop a positive, personal understanding about your own products and services. Determine what you're selling in terms of it's value to the potential customer. Present that value in a solutions manner. Result: you'll turn your sales process into a Positive Experience for both you and your customer. "Learn & Do" Action Steps: 1. Write a 3 - 5 sentence description of how you feel when you're the customer? 2. Select the product or service you're most passionate about. List 5 incentives with matching features and benefits you feel have a high value to your customer. 3. Role play with a trusted friend the perfect, interactive presentation of the product or service you've selected. About The Author Don Osborne is the Author/Publisher of THE PROFIT PUZZLE - A Free Small Business Course - http://www.ProfitPuzzle.com ProfitPuzzle@aol.com This article was posted on March 29, 2004 Read More Articles from the "Marketing" Category: Viral Marketing 202 by Susan Carroll Dear Affiliate Manager, Women Are From Venus by Nicole Dean Article Marketing: Long or Short Articles - Which Is Better? by Yuwanda Black Success on the Web: Detailed Case Study with ROI Figures by Robert Swick 8 Secrets To Conquering The Internet by Marige O'Brien Three Big Ol' Tips for Better Sales Letters by Matthew Cobb White Space, Profit Space … by Silvia Hartmann 7 Reasons You Need to Market with Articles Now by Dean Mercado Satellite TV, Google, and a Stamp by Nick Smith 7 Sure-fire tactics To Sell Your Products On The Internet by Mervyn Love << Back to "Marketing" Index

Disclaimer: The information presented and opinions expressed herein are those of the authors
and do not necessarily represent the views of ArticleCity.com and/or its partners.

	Web www.articlecity.com