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Live Testimonials
Today we are going to talk about using your blackberry to create a transcript of live testimonies from event speakers, such as a marketing seminar. Recording live testimonies has never been easier. Let me start with a case study. In this day and age of information overload, I'm guilty of trying to get as much of it as I can, and I hope you'll join me. There was a seminar called "The Mega Speaking Empire" a few months back. At the end of the conference, they asked me to explain to the entire audience that we were hoping to get live testimonials to put on a web site, which was being launched to sell a recorded version of the conference. I politely asked that everyone pull out their blackberry, and jot down Mark Victor Hansen's AudioGenerator testimonials telephone number. Then, right after, dozens of people would go outside and record a 60 second to 3 minute testimonial. So how do you apply this plan of attack to your business? Let's say, for a second, you find yourself at a conference, addressing people at a teleconference, or meeting someone for brunch, you have material for live testimonials waiting for you. Just ask them to pull out their blackberry, and dial the number to your AudioGenerator line. This is going to provide them with a toll-free number. You also need to put that number in your PDA, or your blackberry. When you want, it will digitally encode the voice messages and put them online to your web site. At your next opportunity, log into AudioGenerator, review the recording, and distribute it to your list. And surf's up! Audio testimonials are a wonderful way to maximize your web site conversion by 200%-300%! If you're not using AudioGenerator, I suggest that you use it. Check out this postcard I generated using it. Don't wait! Prepare for your next conference by getting ready to grab those live testimonials. Good luck!
This article was posted on June 29, 2007
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