Logo Apparel: More Uses Than You Ever Imagined by Brian Cerra

If there's one thing we all have in common, it's that we have to wear clothes every day! Logo apparel is a promotional product that uses this universal need to your advantage. People have to get dressed, so why not encourage them to sport your logo in the process?

When you think of logo apparel, the first thing that probably comes to mind is giving away free t-shirts at trade shows and marketing events. There's no doubt that this is a successful approach. But there are countless other ways to use logo apparel, some you may never have thought of.

Clothing comes in all shapes and sizes, so you're limited only by your imagination. Let's take a look at some unique ways to use logo apparel to promote your company.

Casual Friday

For several years now, “Casual Fridays” have been a popular morale-boosting technique in the workplace. Why not also use Casual Friday as an opportunity to reinforce teamwork and corporate identity with logo apparel? Casual Friday is an ideal time to ask employees to wear promotional logo apparel.

Pairing a logo shirt with a pair of jeans is a win-win situation. Your employees are comfortable and relaxed, and you're utilizing an opportunity to create a feeling of “togetherness” amongst your staff.

Vendors and distributors

When you're ordering and passing out logo apparel, don't forget about vendors and distributors. After all, they're part of the company team, too! The great thing about having vendors and distributors wear your logo is that they come in contact with a variety of companies every day. One of their customers is bound to ask about your company when they see the logo on a shirt or ball cap.

Outdoor events

For outdoor marketing events, promotional ball caps will be a real winner-especially on a hot day! They offer a bit of shade and protect the skin from getting a sunburn. Unlike many other types of promotional products, a ball cap is something the attendees can use that instant. Plus, they'll take them home and wear them again in the future.

The Price Buster 5 Panel Cap is a good choice because it's priced right for buying in bulk. In fact, it's a “buy one, get on free” bargain. It comes in seven colors, and your company logo is screened on the front.

Dressy occasions

As always, you want to have an upscale option for special occasions or particularly valued customers. T-shirts are fun, and polo-style shirts are stylish and right for that business casual look. For dressier occasions, however, a collared, button down shirt is in order.

A great option is the Cotton Twill Button-Down Shirt. It comes in both long and short-sleeve options, so you can select the style that's right for the season. You can even choose a color to appeal to the younger crowd, like khaki or orange.

Button-down shirts are promotional logo apparel that seems anything but promotional. That is, you still get your company name and logo seen, but your customers and employees will appreciate getting a shirt they can incorporate into their everyday wardrobe.

Another benefit to you as that shirt will be worn in professional settings. The upshot? Big-time clients will see you as company that knows how to get serious about business and always puts the best foot forward.

About The Author

Brian Cerra is a recognized industry expert on promotional marketing with promotional products, and is Vice President of Sales for Best Promotions http://www.bestpromotions.com. Get the best deals on promotional products by calling Brian directly at 1-866-881-2378