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Online Email Marketing: Top 7 Professional Formatting Techniques  by: Michael A. Jones Your online email marketing campaigns can flounder over something as simple as formatting. Is your email easy on the eyes, easy to read? Use these 7 key points to ensure your emails have a high readability rating: 1. Format the text lines between 55 and 65 characters. Anything more makes it harder to read and can give the message a ragged look if the recipient's email program is configured differently. 2. Use only short paragraphs with plenty of space in between. Hit the Enter key twice between paragraphs so your email is easy to read and absorb. 3. If listing an email address or a URL, put it at the beginning of a new line. It is much easier for the recipient to see and use. (Example: See the style of the Resource Box below) 4. Use the Reply button to answer email. The previous message is then included so the recipient has the background immediately available. The > symbol appears on each line of the previous message. Insert your comments or answers under the relevant block of text. 5. Use CAPITALS only for effect, to emphasize key words or phrases. Do not write blocks of text in capitals. 6. Use exclamation marks judiciously. Emphasizing statements with !!!!!! cheapens and lessens rather than adding serious emphasis. 7. Avoid the use of fancy fonts and colors unless you know definitely the recipients are using HTML enabled email software. Although HTML formatted email is now quite common, a huge base of users still use plain text. About The Author Michael A. Jones is a writer and webmaster with over 10 years experience. Punctuation marks used discreetly and correctly can really add power to your emails. Check Michael’s punctuation guide here for ideas: http://www.about-goal-setting.com/punctuation-guide.html To utilize a highly successful advertising medium at an unbelievably low cost visit this page: http://www.vitalstop.com/Marketing/post-free-classified-ads.html See how to choose the right autoresponder and at the same time get a free 7 part email tutorial: http://www.vitalstop.com/Business/autoresponders.html This article was posted on November 16, 2006   View More Videos from the "Marketing" category: How to Prospect And Sell In The Recession How to advertise on billboards Using Qualifiers in Your Ads Tips on Profitable Marketing 9   Read More Articles from the "Marketing" Category: An Internet Marketing Solution Can Work for You by Jay Moncliff Here’s an Easy Way to Build Your Opt-in List by John Leith 10 Ways To Improve Your Print Ads by David Coyne It's Too Expensive! by Kim Klaver Your Platform...and Why it Can Make or Break Your Business by Suzanne Falter-Barns One Way Linking Campaigns by Vikas Malhotra Back To Basics: Face-To-Face Actually Works by Janice Jenkins How to Run a Successful News Release Program by Claire Cunningham The New Marketing Landscape by Lee Traupel How to Achieve a Perfect Color Scheme by Maricon Williams << Back to "Marketing" Index

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