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Designing Your Direct Mail Ad to Get Responses  by: Jeremy Maddock Do you frequently send out direct mail ads to prospective customers only to meet with little or no response? There are a few simple changes that your can make to your campaign that will more than likely boost your response rate significantly. The first and most basic tip is to personalize each letter with the customer’s name. For shorter mailing lists you might even consider writing the names (as well as your signature) in by hand, in an attempt to add a “personal touch” to the sales copy. If your business has a frequently used mailing list (of previous customers for example), you may want to consider sending your mailings at different times of the month, and in different colors and shapes of envelopes, so as to capture the reader’s interest with each unique mailing. It may also be a good idea to print some or all of your mailings on recycled paper, and making it clear to customers that you do so. That way, you can better capture the attention of earth-conscious readers, by letting them know that your company does its part for the environment. Finally, it’s tried and proven that adding a P.S. message to the end of each letter can be used to draw attention to certain points, while giving you one more chance to capture the reader’s interest. It’s a good idea to include a short “summary” of your overall message (condensed into a sentence or two), directly followed by your contact information. About The Author Jeremy Maddock is a professional web-based entrepreneur who owns and operates over 20 sites, including http://www.bizpromotion.info/ This article was posted on September 22, 2006   View More Videos from the "Marketing" category: How to Create Automated Blog Posts Make Money In Any Niche Video 2 Tips to cut costs in business – KeysToSuccessClub.com How to Submit Press Releases to Online Press Release Directories   Read More Articles from the "Marketing" Category: Melaleuca MLM Business - Is Melaleuca a Legit Opportunity? by Joshua Fuson Benefits and Tips to Remember while Designing Highly Effective Print Designs - Part 1 by Jessica Woodson How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing And The Psychology Of Selling - Part 1 by Ian Canaway Successful Methods Of Real Estate Lead Generation by Amanda Smith 3 Top Ways Biz Owners Can Build Profitable Long Term Relationships by Kathleen Ann How To Take The First Steps With Autoresponders by Ian Simpson Promoting An Offline Business Is Not Much Different Than An Online Business by Jeff Schuman Low Cost Ways To Work At Home With Your Own Business by Al Terry How To Exceed Your Borrower's Expectations. by Brian Diez The Elevator Speech That You Whisper by Glenn Harrington << Back to "Marketing" Index

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