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Keyword Research: Finding The Perfect Keywords For Your Site  by: Gabriel Adams If you are marketing your site on the search engines, the keywords you choose for your site are crucial. Choosing the right keywords for your site should be the first step in search engine marketing. The key to choosing the best keywords is to choose keywords that are properly targeted, high volume, and low competition. Targeting When choosing your keywords, choose keywords that will give you prospects that are likely to buy your product. For example, if you are selling Oriental Rugs, the keyword “rugs” would be an okay keyword. The keyword “oriental rugs” would be better, and the keyword “buy oriental rugs” would be ideal. Search volume When choosing a keyword, you'll want to know how many people are searching for that particular keyword. The easiest way to do this is to use the Yahoo Search Marketing keyword suggestion tool. This tool will tell you how many people on the Yahoo network searched for that keyword last month. Another good tool is the Digital Point keyword suggestion tool, which will give you data from the Yahoo network and from Wordtracker. Competition Level The competition level for a particular keyword can be a little tougher to determine. For PPC marketing, the Yahoo View Bids Tool is very helpful. This tool will show you what advertisers are bidding per click for a keyword. This tool is also helpful for SEO, but there are other ways to determine the SEO competitiveness of a keyword. Using Google, you can get quite a bit of data that can help you determine how many websites have been optimized for keyword, and how well they have been optimized. Use Google to check on: How many sites are returned for “keyword” How many sites are returned for “allintitle: keyword” Then, use Yahoo or MSN, to see how many backlinks the top ranked sites for the keyword have. About The Author Gabriel Adams Evolution Internet Ltd offers a range of Keyword Research related services: http://www.evolution-internet.com/60/keyword-research.aspx This article was posted on August 24, 2006 Read More Articles from the "Marketing" Category: Cost-Effective Ways to Advertise your Business by Dechen Lau Revealing the Roots: The Process of Building Brand by Beth Brodovsky One Thing To Know When You're Recruiting A Woman... by Kim Klaver Do You Have This "Nasty" Little Sales Habit? by Kim Duke A Marketing Tip That Can Make a Fortune by Michael B. Pavlish The Search For A Mentor by Mike Lane Turbo Charge Your Sales Calls by Derrick Pizur Good Designs for Online Slots by John Martin I Will Never Quit My MLM - Maybe You Should! by Dale Calvert Pay Per Click in 2006 :: The Latest News and Tactics Discussed at SES New York by Rob Sullivan << Back to "Marketing" Index

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