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3 BIG Reasons You Need To Know Your Target Market  by: Maggie Dennison Rule Number One when writing marketing materials is "Know Your Target Market." There's a lot of foundational work to do before you ever put a word on paper (more about this in future issues), but this is the place to start. What happens when you define your target market and become intimately acquainted with their needs and problems? 1. Prospects will read your materials and know exactly why they need you There's a big difference between marketing to just anyone who crosses you path and a target market of, say, seniors over 65 who own their own homes. A senior over 65, who owns her own home, has very specific needs. When you know her needs you can develop a sharply focused marketing message that makes her feel you're talking directly to her. And guess what? When she feels that you understand her, she'll be more willing to do business with you. 2. It gives direction to your product or service "The Apprentice" is a hit TV series where two opposing teams are given a business project to complete. In the first episode of this season, their assignment was to develop a new toy for Mattel, the largest toy manufacturer in the world. A Mattel executive said: "In this business you always want the kids to steer you." In the end the losing team was told that their idea showed a lack of understanding of what children want and like. Bingo! They had not paid attention to their target market - children. And they lost. When you define your target market and know their likes and dislikes, you can direct all your ideas and resources towards this group. Rather than trying to be all things to all people, your business will gain focus. 3. It's easier to plan an effective marketing strategy Knowing your target market helps you decide how and where to promote your business. If you're targeting doctors, then you can decide how and where to find doctors to talk to. On the other hand, if you're targeting corporate executives, it's clear that you won't achieve your objectives by hanging out with small business owners. The result: less time wasted running down marketing cul-de-sacs, more time dedicated to finding and talking to your perfect clients. About The Author Copyright 2006 Maggie Dennison. All righs reserved. Maggie Dennison is a Marketing Writer and Consultant, who writes marketing materials for small businesses and solo entrepreneurs. She is the author of "11 Steps To Marketing Materials That Get You Clients NOW!" available at http://www.11StepsToMarketingMaterials.com. You can pick up a FREE report “11 HOT Keys To Website Content That Works” at her website http://www.MyMarketingMessage.com. You can also email her from her website. articles@thedennisongroup.com This article was posted on March 20, 2006 Read More Articles from the "Marketing" Category: Tips on How to Get More Clients and Market Professional Services with Affiliate Fees and Rewards Programs by Michael Port Web Directories Increase Traffic And Profitability by Paul Wilson Perception … What Are Your Patients REALLY Hearing? by Livvie Matthews Having an Opt In List As an Affiliate Marketer Is Crucial by Jason Gazaway Can Pay-per-click Really Increase Blog Traffic? by John Taylor Increase SEO Sales by Teaching Clients about SEO Truths by John Alexander Simple Way To Become A Master Of Your Own Affiliates by Egidijus Andreika CRM: Keeping Customers Loyal by Richard D S Hill Dear Affiliate Manager, Women Are From Venus by Nicole Dean The Power Of Supermarkets And Changing Attitudes? by Davinos Greeno << Back to "Marketing" Index

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