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SEO Myths- Value of Page Rank  by: Jermaine Tabor Much ado about nothing! Google's Page Rank is probably the most hyped non issue that has taken the webmaster down the slippery slope of misinformation I have seen in a long time. The Google Page Rank is a value that is seen in Google's toolbar that evaluates a website based upon the amount of incoming links. The actual formula is a little bit more intensive and capitalizes on each pages value based upon inbound versus outbound links via a standard deviation and algorithmic equation. Much has been assumed that the higher the Page Rank, the better the Search Engine Results ( SERPS) and related traffic benefits. This is absolutely wrong. Page Rank has the smallest if any value toward the Google algorithm calculations for SERPs. Check the page ranks of any top ten search results, I am sure you will see several sites that have lower page rank but Higher SERP ( closer to #1). Links are important to increasing traffic, Keyword Rich Anchor links are an important factor in the Search Engine Results, but generic links that create Page Rank, not a major be all end all Issue. So if you are buying links or selling links for Links Sake, you are being taken advantage of, and are selling and buying into miss-information. Do the tests yourself. “Allinanchor” or “inanchor” meaning Keyword related links are important. Straight Links for Page Rank Values and the ranking of a site. Not a Major issue. Save your money going for Page Rank. Concentrate on fresh content, and improving the site, as well as linking with keyword anchor links. Look for more information about SEO and Linking in the next article. Proper Links About The Author Jermaine Tabor specialize in Search Engine Optimization to gain top rankings for competitive keywords and phrases that a lot of people think are just extremely competitive . For more advanced seo secrets visit http://www.seotradesecrets.com. This article was posted on December 12, 2005   View More Videos from the "Marketing" category: Simple Writing System: Nitty Gritty Mastering the Art of Change How to Become a IT Consultant and Attract Great Clients How to Import A Boat & Trailer Into Canada From USA Part 2   Read More Articles from the "Marketing" Category: The Nuts and Bolts of Commercial Printing by Viojieley Gurrobat The Cheapest Way To Use Pay Per Click Advertising by Torgeir Sunnarvik Benefits of Using a Pre-Listing Package by Kevin Wright Coca-Cola: The Power of a Brand by Bob Zurn Avoid Getting Ripped Off by the Poster Printing Company by Katie Marcus Get Going With Email Marketing And Keep More Customers by Chris Swemba How Does Social Media Impact Your Business? by Theresa Truscott QVC Infomercial: Star in a Famous Person's Infomercial by Susan Harrow 7 Awesome Ways For Color Posters To Be Noticed by Lynne Saarte Brand Management With The Help Of Social Media by Dev Rawat << Back to "Marketing" Index

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