CATEGORIES Auto & Trucks Business & Finance Computers & Internet Education Family Food & Drink Gadgets and Gizmos Health Hobbies Home Improvement Humor Kids & Teens Legal Marketing Men Music and Movies Online Business Parenting Pets and Animals Politics and Government Recreation & Sports Relationships Religion and Faith Self Improvement Site Promotion Travel & Leisure Web Development Women Writing Keyword Search Article Title Author's Name SITE MENU Search Submit An Article Submit Articles in Bulk Submit Press Release Syndicate Articles Distribute Articles Privacy Policy Terms of Use Link To Us Contact Us Site Map Home

Why Your Spelling Doesn't Matter  by: Craig Garber Do you find it strange that I'm a writer and yet occasionally, you'll find simple words in my daily e-mail messages, and the spelling of them is completely wrong? Know why this happens (besides the fact that I'm not a big "spelling" fan? The answer is simple: First, sometimes misspelling a word every now-and-again makes you look more "human", and anything you can do to make yourself more human, also lets your prospects relate better to you. Second, it's actually an involvement devise for many of the people on my list. (Oops, I meant "device" -- got 'cha.) And as you know, if you want to sell something, getting people involved with you -- on any level -- is always good, right? I mean, you'd be astounded at how many people send us in e-mails pointing out all my spelling errors -- and look, it's not like I make hundreds of them or anything like that! People actually seem to feel good they found spelling mistakes made by a copywriter. The irony of it is just too great for them to ignore. So bluntly, having some spelling errors in my sales copy, is... for some people on my list, a great way to get them involved with me. And lastly, the truth is, sometimes I just mess up! I've got my hands in more pies than you'd ever imagine. Between client work and my own projects, I'm involved in no less than 10 things at any one given time. And that doesn't even begin to include my consulting clients and sales copy reviews. So don't be surprised if you see a spelling error every now-and-again in my daily e-mails -- given the volume of work I have on my plate, it's just bound to happen. Plus, remember -- I'm the King Of Copy, not the Sultan Of Spelling, right? And like Clint Eastwood said in Dirty Harry, "A man's got to know his limitations." Now go sell something, Craig Garber http://www.KingOfCopy.com P.S. Check out all the prior archives you've been missing, right here at: http://www.kingofcopy.com/tips/tiparchives.html P.P.S. If you know someone who could benefit from this tip, then do the right thing and forward this tip on to them, right NOW! About The Author Craig Garber is America's Top Direct-Response Copywriter. Uncover hundreds of FREE controversial direct-response copywriting and marketing tips that dramatically boost your sales and your response rates, right here: http://www.kingofcopy.com. This article was posted on November 17, 2005 Read More Articles from the "Marketing" Category: Eliminate Common Problems in Writing Articles by Hans Hasselfors Create A Difference With Advertising Promotional Products by Jinky C. Mesias Push vs Pull Advertising by Henry Coleman El Marketing, Das Marketing, Le Marketing by A. Raymond Randall, Jr. A Simple 8 Step Formula For Testing Your Headlines by Edward Green SEO Copywriting Makeover: Finding the Right Trigger by Karon Thackston Powerful Direct Marketing Numbers by Larry Brophy Networking Basics Turn Yourself Into A Profit Making Giant by Costa Dedes The Advantage Of Online Printing Quotes by Jinky C. Mesias Sharpening Your Sales Skills by Jay Conners << Back to "Marketing" Index

Disclaimer: The information presented and opinions expressed herein are those of the authors
and do not necessarily represent the views of ArticleCity.com and/or its partners.

	Web www.articlecity.com