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How to Forecast and Budget Your Paid Search  by: Kevin Gold I’d admit, for marketer, this headline is mundane. Couldn’t I have come up with a more motivating one? No and here’s why...forecasting and budgeting is essential and there is no reason to candy-coat the absolute importance of it for starting or maintaining a paid search campaign. I contend that one of the most common questions asked of us from new clients is, “What do you estimate our paid search budget will be?” As a business owner it’s crucial to know because it directly affects your financials and influences your bottom line. Likewise, as a service provider it is essential because it guides the performance metrics used to manage a profitable paid search campaign. Because is so important, let’s talk about how it’s done. First, estimating a budget for a paid search campaign is not a perfect science. There are number of universal dynamics that the data inputs required to establish a budget. They include: 1. Website conversion 2. Competition 3. Average sales value of your product/service 4. Seasonality 5. Unforeseeable Market Trends 6. Your profit margins About The Author Kevin Gold is CEO of Enhanced Concepts, specializing in turning website visitors into leads or sales, co-editor of WebSalesability.com and published writer. Get a free report, “12 Sure-fire Ways to Increase Your Website Sales” and an exclusive 5-day website conversion email course by visiting www.enhancedconcepts.com. This article was posted on November 15, 2005 Read More Articles from the "Marketing" Category: 14 Steps to Successful Cold-Calling by Mark Hunter How to Avoid the 11 Biggest Mistakes of First-Time by Roger C. Parker Learn How To Capture New Business For Your Award Shop by Aubrey Richardson 15 Effective Niche Marketing Strategies by Kenji Sakamoto Turn your Failed Ebooks into Easy Profits by Chad Thomas Keyword Research: Finding The Perfect Keywords For Your Site by Gabriel Adams Permission Marketing With Tip Sheets by Roger C. Parker Where the Clients Are by C.J. Hayden Brand Yourself with a Better Bio by Kristie Tamsevicius 10 Tips to Help Position Yourself in the Speaking Industry by Wendi J. McNeill << Back to "Marketing" Index

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