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Be Persuasive When You Sell
When you are selling your products to clients, you don’t want to be pushy about it, you want to be persuasive. Have you ever been around a sales person who seems to have everything going for him? He has no problem talking to people, people like him, he seems to meet all of his sales goals so effortlessly. This is not because he is lucky, or he was born with a natural gift when it came to selling. It is because he took the time and effort to make sure he went into the field well trained with the appropriate sales skills and product knowledge to make his sales seem as though they come without any effort. This sales person, through hard work and sales training, has given himself the power of persuasion because he has the ability to find out what it is that his customers need. When a sales person is being pushy with their product, it is a turn off to the customer. The last thing a customer wants, is somebody they just met up in their face who won’t stop talking. Pushy sales people come off rude, unprofessional and unknowledgeable. >From a customers point of view, a pushy sales person comes off as someone who just arrived from a one day sales training course on one particular product. Who is then sent out into the world to sell that product to anyone that will listen. Most consumers can see right through this. Persuasion takes subtlety. In fact, it is much easier to persuade someone to buy your product than to actually sell it. Persuasion involves getting your customer to “buy in” to your product, or to see things from your point of view. You must first get to know your customer. Take some time to ask a few personal questions. Such as where they live, what their occupation is, do they have any pets, etc. People love to talk about themselves, so ask questions. Once you get to know your customer, find out what their needs are. You can than match up your products to their needs. Explain the benefits of your product, and give them a visual in their mind of themselves using your product. If you are selling baseball bats, give them the visual of using the bat to hit a home run in the bottom of the ninth too win the ball game. Don’t do all the talking, listen to your customer. Listening is perhaps one of the most important sales skills you can posses. You can find out so much about your customer just by listening. To persuade your customer to buy your product is to find a common ground with your customer. Smile, be courteous, answer their questions, learn what their needs are, listen to their concerns and try to alleviate them. Once you have established what their needs are, tell them about the products you have that could satisfy their needs. Remember, don’t sell the product, tell them about the product, and what it can do for them. Don’t think of it as selling, think of it as a normal conversation that you would have with one of your friends. Your sales will become more enjoyable, and they will also increase. Good luck. This article may be reproduced by anyone at any time, as long as the authors name and reference links are kept in tact and active.
This article was posted on September 18, 2005
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