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Ringtones Provide Fashion Statement for Women  by: Bob Bentz When it comes to ringtones, the battle of the sexes continues. While ringtones are universally popular with both males and females, females tend to purchase them more, according to a recent study by M:Metrics. The measurement firm reports that 11.6 million American females downloaded a ringtone in August compared to 9.9 million American males. There’s also a difference in the genre of music that the sexes prefer. Females purchased 66% of the pop ringtones sold and 65% of the country ringtones sold. Not surprisingly, males dominate in the testosterone-laden world of heavy metal and hard rock ringtones where males purchase 68% of such ringtones. The findings are not a surprise to Anthony Wayne who publishes the Cool Ringtones Blog (www.coolringtones.blogspot.com). “Males were the early adopters of ringtone technology, but now ringtone providers are seeing their largest orders being placed by females who want to accessorize their cell phones the same way that they accessorize their outfits. Ringtones provide personalization and a fashion statement to females and allow males to project their masculinity to those around them.” The most popular kind of ringtones is rap ringtones; 6.7 million Americans downloaded a rap ringtone in a recent month. The next most popular categories are rock or alternative ringtones, pop ringtones, TV/movie/game theme ringtones, and classic rock ringtones. Rounding out the top 10 ringtone genres are country ringtones, hard rock and heavy metal ringtones, voice ringtones, oldies ringtones, and dance or electronic ringtones. “Ringtones are all about making a personal statement of who you are, especially in the teen and young adult demographics,” said Wayne. And 22 million Americans are making personal statements every month. About The Author Bob Bentz is known around the country as Mr. Ringtone. He has over 55 ringtones on his cell phone. Ringingphone.com This article was posted on October 08, 2005 Read More Articles from the "Gadgets and Gizmos" Category: GPS Cell Phone by Roberto Sedycias Trendy Gift Ideas: Look and Listen to Discover the Best Possible Gift by Chris Robertson The Pocket Watch: Sophisticated And Functional by Bill Urell Power Tool Batteries by Angela Oliver Cellphone Etiquette for the Clueless by Emily Sims Choose the Right Stand for a 42 Inch LCD TV by Amy Metz How Can You Save Money On All Your New Gadgets And Gizmos? by Dana Goldberg Cell Phone in Every Pocket by Roberto Sedycias What Phone System Does My Meridian Telephone Work On? by Bob Mrozinski Using An Atomic Alarm Clock by Dewey Houston << Back to "Gadgets And Gizmos" Index

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