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Computer Reseller Business: Effective Recourse Policies  by: Joshua Feinberg As a professional in the computer reseller business, you need to create strong recourse policies to handle any customer complaints. If these policies are clear and in place, you can have satisfied customers and a good reputation even if you run into snags along the way. Elements of Computer Reseller Business Recourse Policies The most effective recourse policies give the customer a sense of total control. Listen to concerns, apologize for any inconveniences and quickly fix the problem. Taking action in this way will help build a positive relationship in the computer reseller business and give a customer the opportunity to get his needs best met. A Good Advisor Consulting an advisor can help a computer reseller business build its reputation. Choose someone that has a strong presence in the community and put the advisor's name on all brochures, on the website and on the letterheads. Customers will trust you more as a business connected with a well-respected community leader. The Better Business Bureau Joining the Better Business Bureau or another similar community group is also important for a computer reseller business. But do more than just join; attend meetings and activities to gain insight into how to better deal with customers and run your business. Employee Involvement Employees handling customers on a daily basis need to be involved in the development and execution of recourse policies. You can get valuable information and feedback from employees. Some team members might be overworked or may be in need of new supplies or critical tools. Open communication will make employees comfortable with the sharing process, and they will work harder to find solutions before they think about complaining. Customer recourse policies are vital to every computer reseller business. Responding to customer complaints quickly and efficiently and making yourself accountable will help promote customer satisfaction. Copyright MMI-MMVII, Computer Consulting 101 Blog. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance} About The Author Joshua Feinberg of Computer Consulting 101 helps computer consultants get more steady, high-paying clients. Sign-up now for free access Joshua's field-tested, proven Computer Consulting 101 strategies at http://ComputerConsulting101.blogspot.com This article was posted on September 07, 2006 Read More Articles from the "Computers and Internet" Category: Advantages of ESP's by Alex Fenwick Starting Your Own Blog by John Taylor Stop Computer-killing Dust in its Tracks by Erik Keranen What Is Web Site Monitoring All About? by David Leonhardt Denial Of Service Attack by Edwin Gonzalez Photoshop: Secrets Of The Pros by Anna Lim Toshiba Satellite Laptops – Which One? by J Zuniga The Miraculous Conversion by Sam Vaknin, Ph.D. eCommerce Posting for Microsoft Dynamics GP – overview for web developer by Andrew Karasev Disappointing Designs by Paul Hood << Back to "Computers And Internet" Index

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