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IT Certifications: Are They Important?  by: Joshua Feinberg Most of your sweet spot small business clients are just starting to gain awareness of the value of certifications. But most sweet spot clients don't know enough about IT to appreciate and pay for the differences in different levels of certification. In this article, you'll learn what your clients are looking for with your IT certifications. What Do IT Certifications Mean to Your Clients? If you present a staff member who's an MCP or CNA who has an entry-level certification and then next week you send someone in who's an MCSE or a more senior level certification or a Cisco certified SE (like a CCIE), it's not going to mean much to your clients. Your clients are probably going to have an appreciation for what certification is because they know they want to have someone that passed the test. However, your clients won't want to pay sky-high hourly billing rates for the more senior levels of IT certification. From a practical standpoint, with most sweet spot small businesses, senior-level IT certifications don't matter all that much since most of the time the projects and tasks you will be working on are not that technical. And the tasks and projects that are very technical can be subcontracted out. The Technology Curve in Small Businesses Keep in mind with sweet spot small businesses that they're often years behind the technology curve. So you don't necessarily need to invest in keeping your skills and IT certifications up-to-the-minute. The Bottom Line About IT Certifications Small businesses will be so many years behind the curve that just basic, advanced-beginner to intermediate-level technical skills will be adequate IT certifications to carry you through most of your sweet spot IT clients' needs. Copyright Notice: Copyright MMI-MMVI, PCSupportTips.com. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance} About The Author Joshua Feinberg helps independent PC Support professionals get more steady, high-paying PC support clients. Learn how you can get more monthly recurring PC Support revenue with Joshua's free training recording now at http://www.PCSupportTips.com This article was posted on March 22, 2006 Read More Articles from the "Computers and Internet" Category: Microsoft Server 2008 Certification: Routing's Not Just For Cisco Exams Anymore! by Chris Bryant, CCIE #12933 New Iomega Tera Series: Desktop Hard Drive with 1TB capacity by Michael Hanna Where are the Linux Workplaces? by David Heffelfinger Learn the Lost Art of Touch Typing by Dick James Microsoft CRM Customization: MS Exchange Transport SMTP Event Sink by Boris Makushkin Internet Advertising: The Greatness Of Banners by Todd Thomas FTP Hosting For Small Businesses by Mike Jewson A Basic Introduction To Spyware by Philippa Smith Kick Those Pop Ups Into Touch With A Handy Little Blocker! by Jason Frovich What is Shareware? by Dan Housley << Back to "Computers And Internet" Index

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