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Podcasting Isn't Just For Marketing  by: Robyn Tippins Information and Education Can Be Relayed You don't have to market to sell something. While that seems odd, and even contradictory, consider that consumers no longer want to be talked at or sold to, rather they want to be the chooser, and if you can educate them, they just might choose you. Think back to the last few purchases you made. You probably purchased because you needed (or thought you needed) the item in question. We purchase, usually, to fill needs. If your podcast can educate listeners as to thier needs for your product, without ever mentioning the product, then you've created a need where there once was not one. If your company sponsor's the podcast, they'll be reminded on open and close of your product, it's really not beneficial to actively market during the podcast. Ask about having intros and outros created to market your product, and keep the actual podcast dedicated to general education. People trust those who help them. You have a wealth of knowledge on your subject matter, market that knowledge. About The Author Robyn Tippins writes for RSSApplied's Blogsites at http://blog.rssapplied.com. You can reach at robyn@sleepyblogger.com. This article was posted on November 05, 2005   View More Videos from the "Computers and Internet" category: Kevin Ryan on AlleyCorp's New Publications and Expansions Mozilla Releases Thunderbird 3 How Atma Links’ Affiliate Links for Forums Work How to Move WordPress Blog to a Different Server and Web Address Part 2/2   Read More Articles from the "Computers and Internet" Category: High Speed Internet Providers - How Do You Choose? by Mark Woodcock Newsbytes From The World Wide Web by Jim Edwards Create Your Own Business Cards, Part 2 by Jane Fulton How to Prepare for the Microsoft Certified Desktop Support Technician (MCDST) Certification by uCertify What In The World Is VoIP? by D Ruplinger 100% Office Friendly Amusing Animated Backgrounds by Jeff Darling SEO’s Perception Gap by Ethan Luke ERP/Accounting Selection: Microsoft Dynamics, Oracle, SAP – expansion to Europe by Andrew Karasev 6 Things To Consider Before When Getting A Photo Lab by George Williams Photo Plus 2005 by The Digital Room Moderator << Back to "Computers And Internet" Index

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