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Finding Your Niche  by: Sue and Chuck DeFiore Have you found your niche? If you really want to find out, you need to answer the following questions: 1. Is your business the only one of its kind in town? 2. Do people consider your service first and price later? 3. How can prospective customers tell you apart from the masses of businesses in similar fields? 4. Who are your target clients? 5. Who aren't your target clients? 6. Do you turn down certain kinds of business if it falls outside your niche? 7. What do clients think you stand for? 8. Is your niche in a constant state of evolution? 9. Does your niche offer what prospective customers want? 10. Do you have a plan and delivery system that effectively conveys the need for your niche's services to the right market? 11. Can you confidently predict the life cycle of your niche? 12. How can your niche be expanded into a variety of products or services that act as profit centers? 13. Do you have a sense of passion and focused energy with respect to your niche? 14. Does your niche feel comfortable and natural? 15. How will pursuing your niche contribute to achieving the goals you have set for your business? If you can't answer these questions, you probably haven't found the right niche for your business. So what do you do? Stop looking! Good niches are never found—they're created, then matched carefully with a grateful audience. If you want an excellent niche market, try the creative real estate niche of lease purchasing. It allows you to answer all of the above questions. Copyright 2000 DeFiore Enterprises About The Author Interested in having your own successful, home based creative real estate investing business? Chuck and Sue have been helping folks start successful home based businesses for over 19 years, and we can help you too! To see how, visit http://www.homebusinesssolutions.com for the latest FREE tips and tricks, educational products and coaching in creative real estate investing and home based businesses. No time to visit the site? Subscribe to our "how to" Home Business Solutions Digest, it's like having your own personal coach: mailto:subscribeHBS@homebusinesssolutions.com coaches@homebusinesssolutions.com This article was posted on June 23, 2004   View More Videos from the "Business and Finance" category: Recognizing Hard Working Employees to Reward A Scientific Approach to Investing How to Take Your Product to Market - Part 2 Real Estate Marketing Tips - Part 3   Read More Articles from the "Business and Finance" Category: Enjoy Your Property Ownership and Rentals by Oliver Darraugh A Guide to Human Capital Management by Andrea Watkins Rich Men';s Playgrounds by Alexander Kraft Five Questions To Ask Yourself Before Buying a Stock by Tanner Larsson How I use Resale Rights Manuals to make Money... Quick and Simple.. And Your Top 5 tips For Starting by Zach Keyer Singin'; the AR Blues (Part 3) Collecting Past Due Invoices by Fred Daus Why a UK Personal Loan May Be The Right Option For You by Mark Lambie Why Should a Business Choose VMWare for Virtualization by William Hauselberg A Call Center Service for Every Business by Nancy David Bad Credit Personal Loans: Easy And Reasonable Loans by Johns Tiel << Back to "Business And Finance" Index

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