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Speak With E’s Part 2  by: Sandra Schrift “Educate, Energize, Entertain, and provide an experience for your audience” 1. Use the “Rule of 3.” The most successful speakers limit their remarks to three major points. Here is where you use your signature stories (your own personal stories) to support your points and help people visualize what you are saying. 2. Every five to seven minutes, back up your facts with signature stories (about you or others). Stories are out there everywhere. Find them in stores, at restaurants, on the airplane, at home. People retain information better when they hear a story. 3. How quickly do you get to the core of your audience’s problems and challenges? Skip what is between their ears and go straight to their hearts. 4. Practice pausing before and after important points. Don’t be afraid to leave open space. The use of silence is a key requirement to becoming an effective speaker. 5. People delineate their thoughts visually. Speakers are to words as an artist is to a painting. 6. A good storyteller memorizes his experience, not his words. Tell your story and then involve the audience by reliving your experience with them. Then they are only a step away from their own experience. That’s connection! 7. For those of you who are more theatrical, open with some role-playing that relates to a specific message. Get your ideas from your own life or TV sitcoms. 8. Use analogies. They help your audience understand new ideas and situations by showing how these things are similar to something in their own lives. For instance, our lives will never be the same again because of September 11. The message: Life is impermanent and change is constant. 9. Be there fully for your audience. Although you have prepared your script, be in the moment. When you do this, you can adjust your presentation to meet the mood and energy of the group. 10. Risk being fully who you are. Be genuine. Display your enthusiasm for your audience. Have the courage to talk about uncomfortable things. 11. Demonstrate candor. Tell your truth. Be vulnerable. Be ethical. Share your mishaps. 12. Involve your audience. Speakers often get their best lines from the audience. Research shows that people retain more when they are involved. Have them work in pairs or small groups and share their stories and experiences. 13. Refer to people by their first names, if possible. About The Author Sandra Schrift 13 year speaker bureau owner and now career coach to emerging and veteran public speakers who want to "grow" a profitable speaking business. I also work with business professionals and organizations who want to master their presentations. To find out HOW TO MAKE IT AS A PROFESSIONAL SPEAKER, go to http://www.schrift.com/success_resources.htm Join my free bi-weekly Monday Morning Mindfulness ezine http://www.schrift.com/monday.htm This article was posted on May 06, 2004 Read More Articles from the "Business and Finance" Category: Why PR is an Engine for Economic Growth by Robert A. Kelly Measuring Organizational and Team Energy Levels by Jim Clemmer How to Avoid the Legal Pitfalls when Setting up Your New Business by BrainyBusiness Moving Into Your First Apartment-Know All The Costs by Dan The Roommate Man Team Building - Collaborative vs. Competitive by Alan Hunt Quality Internet Mortgage Leads by Jay Conners The Real Estate Mom’s Car – Organizing your Business on the Road by Cheri Alguire What To Do With A Low Mortgage Appraisal On A Loan by Rob Lawrence Is Your Money Keeping Up With Inflation? by Carlos T. Fernandez Doing Business In Kenya: Manufacturing Industry by Robert Muhoho << Back to "Business And Finance" Index

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