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How To Make Sure Your Customers Still Trust You  by: Denise O'Berry The stock market is still on a wild roller coaster ride. Trust in business is at an all time low. Do your customers still trust you? Here are seven ways to help you make sure. 1. Go the extra mile. Under promise and over deliver - a time worn concept that still works every time. Be there for your customers and show them how reliable you are. It's your actions that count, not your words. 2. Provide spectacular customer service - every time. Have a friend or colleague visit your business and provide feedback from a customer's perspective. 3. Make sure your front and back office work like a well-oiled machine. Do your front line employees and back office staff tell your customers the same thing? 4. Manage your customer relationships - return customers take the least amount of effort - use that to your advantage. Keep in touch often. 5. Communicate, communicate, communicate - with your employees and your customers. Nurture those relationships. Ask for feedback often. 6. Take responsibility. Don't pass the buck. If you can't personally handle a customer issue, make sure that you hand the customer off gracefully. 7. Meet commitments. Commitments guarantee that something will get done. They're also a way to manage the customer's expectations. Make commitments you can keep. A kept commitment builds trust. A missed commitment destroys trust. And once trust is broken, it takes much longer to rebuild. About The Author Denise O'Berry is a small business expert and author of 65 Winning Strategies for Small Business Owners. Visit http://www.whatspossible.com to get your free copy of our Success Strategies Guide: 10 Keys to Success for Small Business Owners. This article was posted on April 05, 2004 Read More Articles from the "Business and Finance" Category: The Difference between Sales Leaders and Sales Managers by Jeff Hardesty Resume Writing and Preparation is Free Online by Donna Monday How Does Industrial Embroidery Work? by Jan Detlefsen Debt Consolidation Loan Helps You To Manage Your Debt by Natasha Anderson Keep Your Credit History Clean. Remove A Negative Credit Record From Credit Report by Jeffrey Broobin Homes For Sell By Owner – “FSBOs” - and Buyer Brokers by Raynor James Business is Business The World Over by Colin Watkins BSc Getting a Nashville Mortgage Quote by Mark Lambie Are You a Marketing Octopus, or a Marketing Worm? by André Bell Can You Hear Me Now? by Rosanne D'Ausilio, Ph.D. << Back to "Business And Finance" Index

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