CATEGORIES Auto & Trucks Business & Finance Computers & Internet Education Family Food & Drink Gadgets and Gizmos Health Hobbies Home Improvement Humor Kids & Teens Legal Marketing Men Music and Movies Online Business Parenting Pets and Animals Politics and Government Recreation & Sports Relationships Religion and Faith Self Improvement Site Promotion Travel & Leisure Web Development Women Writing Keyword Search Article Title Author's Name SITE MENU Search Submit An Article Submit Articles in Bulk Submit Press Release Syndicate Articles Distribute Articles Privacy Policy Terms of Use Link To Us Contact Us Site Map Home

Why Can't Microsoft Make "Soft" Packaging?  by: Eileen McDargh, CSP, CPAE Why is it that Microsoft wants you to buy its product but does not want you to open the plastic case that is welded around the cardboard box? I believe that such packaging along with cockroaches will survive atomic disasters! Good luck finding any clue as to an easy way to open this fused bit of skin-tearing packaging. I split my scissors trying to pry open the ends. I ripped a fingernail attempting to wiggle into a miniscule space. I wedged in a letter opener to see if I could leverage any kind of muscle and rip that sucker open. I seriously thought of using a chain saw. Finally, in a fit of anger akin to the Hulk, I seized one small, dagger-like split in the plastic, held the plastic casing with the other hand and yanked with all my might. I cut my hand extricating the box from the opening I'd created. And what does this hidebound, 81/2" x 11" x 2" box contain: a CD! I trembled thinking it too would be wrapped in that plastic that yields to neither man nor woman. Thankfully, the innocuous little CD was without wrapper. Good thing. My scream would have reverberated in the hallowed halls of Bill Gate's Washington mansion. It's pain enough to upgrade software without going through the physical machinations of opening a #$%^& box. Moral of the story: The customer's experience is everything. Don't let packaging ruin their day. (c) 2003 by Eileen McDargh. All rights reserved Reprint rights granted to all venues so long as the article and by-line are used intact. About The Author Eileen McDargh is an author, radio commentator, organizational development consultant, professional speaker and retreat facilitator. Author of four books including Work for a Living & Still be Free to Live and The Resilient Spirit and a frequent contributor to numerous business journals. Visit her web site http://www.eileenmcdargh.com or contact her toll free at 877-477-4718. This article was posted on July 17, 2003 Read More Articles from the "Business and Finance" Category: Moving Average Convergence Divergence ( MACD ) Charts by Steven T. Ng 10 Tips for Debt Free Living by Marjorie Salada The Principle of Abundance by Mandie Crawford 'Must Haves' for ANY Business – The 2005 List by Scott Jason What Is A Debt Free Consolidation? by Talbert Williams Strike Gold with Effective Prospecting by Michael Beck The Ghost of Expected Surprises by Rick Hoogendoorn Credit Card Debt Reduction - 3 Tips To Lowering Credit Card Debt by Carrie Reeder How to Sell Your Website Quickly and For the Best Price by Mark Samuelson Becoming Wise - Wild & Free - Writing A Successful Business Plan - Part 2 - Do It In Steps by Rod Francis << Back to "Business And Finance" Index

Disclaimer: The information presented and opinions expressed herein are those of the authors
and do not necessarily represent the views of ArticleCity.com and/or its partners.

	Web www.articlecity.com