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Need SMS Enterprise Text Messaging Services? Choose Mobile Data Service Providers and not Mobile Operators  by: Vijay Shukla Need SMS Enterprise Text Messaging Services? Choose Mobile Data Service Providers and not Mobile Operators This article gives a brief comparison between SMS Service / text messaging by Mobile Data Service Provider (MDSP) and Mobile Operator (Mobile Operator) SMS Service / text messaging service. The comparison is based on the top ten factors as identified in a study done by the author in various countries including US, UK, Germany, India and Singapore. The mean score of ranking of importance of each factor as identified is provided as below. 1. Redundancy:- MDSP: Connected to multiple operators leading to a highly reliable service. Mobile Operator: Single operator service. No service if operator network breaks down 2. Scalability and Flexibility (in throughput):- MDSP: Highly flexible. Ramps up throughput at a short notice Mobile Operator: Dependent on Operator policy. Normally, does not make any change for a specific customer 3. Security:- MDSP: Transmitted using HTTPS protocol from client application to Mobile Data Service Provider’s Server with a third party certification. Mobile Operator: Normally offer HTTP protocol with security gaps 4. Support:- MDSP: 24X7 efficient support with clear escalation policy. Relevant people directly contactable, anytime. Mobile Operator: Support quality poor, bureaucratic leading to high turnaround time 5. Client applications:- MDSP: Provides a range of client applications with rich features for quick deployment Mobile Operator: Provide URL based SMS service 6. SMS cost:- MDSP: Low as Mobile Data Service Provider pass on the advantage of its large volume buying to its customers Mobile Operator: Likely to be high 7. Online / real-time delivery report:- MDSP: Ensures delivery report at the user interface OPT: If they provide delivery reports, it is on URL 8. Level of understanding of IT back-end systems:- MDSP: Very high Mobile Operator: Very low 9. Business focus: - MDSP: Only mobile data services Mobile Operator: Mainly voice 10. Short-code compatibility:- MDSP: Receives messages from subscribers of all operators on 4 digit short code Mobile Operator: Can receive messages only from its own subscribers There are several Mobile Data Service Providers, specially in Europe and Asia. They provide mobile data services / SMS text messaging services (e.g. ValueFirst Messaging Pvt. Ltd., http://www.vfirst.com) for enterprises. Typically, an MDSP provides an end-to-end mobile data services / SMS text messaging services on GSM/CDMA/GPRS networks using SMS software / applications services and products. About The Author This article has been contributed by Mr. Vijay Shukla. Vijay has over 8 years of industry experience in management consulting and providing innovative services and applications around mobile data services for large enterprise. The above article represents personal views of the author. He can be contacted at vijayshukla@yahoo.com. This article was posted on April 12, 2005 Read More Articles from the "Business and Finance" Category: Public Sector Economies in Transition by Sam Vaknin, Ph.D. 4 Reasons You Should Make WebConferencing Part of Your Business Today: by Richard Martin Bad Debt Can Really Harm Your Credit History by Jakob Jelling Will Your Business Survive Without You? by Kathy Gulrich Perserverance for Home Business Success by Ian Canaway Payday Loans - Helpful Tips With Fast Cash For Financial Issues by Dean Shainin The Lifetime Value Of A Loan Officer In The Mortgage Industry by Rob Lawrence Advance Payday Loan – Urgent Finance at Your Terms by Tim Kelly Brain Snappers and Other Wall Street Nonsense by Al Thomas Top 10 Keys to Improving Your Efficiency by Susan Van Dorsten << Back to "Business And Finance" Index

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