Non-Alcoholic Drinks Market Set to Boom in India by Shushmul Maheshwari

Non-Alcoholic Drinks Market Set to Boom in India
by: Shushmul Maheshwari

Indian non-alcoholic drinks market has seen robust growth over the past few years. Non-alcoholic drinks market is broadly classified into carbonated drinks, non-carbonated drinks and hot beverages. These include juices, energy drinks, carbonated drinks, tea, coffee and bottled water. The market reported a growth of nearly 21% in 2008 on the back of growing economy, increasing income level, changing lifestyle and increasing concerns over health and wellness. Moreover, liberalization in trade policies has attracted large investments into the country and transformed into rapid market growth.

According to our new research report “Indian Non-Alcoholic Drinks Forecast to 2012”, the Indian non-alcoholic drinks market is forecasted to grow at a CAGR of 15% during 2009-2012. The segment level analysis shows that the highest growth will be seen by the Fruit/Vegetable juice segment, which is expected to grow at a CAGR of around 30% in value terms during 2009-2012. It will be closely followed by the Energy drinks segment, with future CAGR pegged at around 29% for the same period. Other segments such as Coffee and Bottled Water will also witness CAGR growth of around 22% and 21% respectively.

We have found that carbonated drinks segment accounted for major chunk of the Indian non-alcoholic drinks market in 2008. However, this segment is projected to lose its share to non-carbonated drinks such as Fruit/Vegetable juice, Energy drinks and Bottled water. We project a CAGR growth of around 7% for the Indian carbonated drinks market and the growth in this segment will stem from the non-cola segment which comprises of carbonated drinks such as Limca, Fanta, Sprite, 7Up, etc.

“Indian Non-Alcoholic Drinks Forecast to 2012” provides extensive research and rational analysis of the non-alcoholic drinks market in India. The report is made to help clients understand the current performance and future outlook of the Indian non-alcoholic drinks market while evaluating the market segments that will experience the fastest growth in coming years. It gives detailed overview of the factors driving a particular market segment along with information of the factors critical for the success of overall market.

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